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Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

C21Media’s FutureMedia: VAST MEDIA talk about marketing Mr. Robot and host the panel “Social Etiquette”

C21Media's FutureMedia: VAST MEDIA talks about marketing Mr. Robot and host the panel "Social Etiquette"

Attending C21Media’s FutureMedia? Don’t Miss Our Two Sessions:
Marketing Mr. Robot
Social Etiquette

C21Media is hosting their annual FutureMedia conference on Wednesday, November 30, 2016 at Picturehouse Central in the heart of London’s West End.
VAST MEDIA will present a case study on Mr. Robot’s marketing initiatives and host the panel “Social Etiquette”, which will focus on original storytelling through social platforms. […]

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game
Fans of “Mr. Robot” are now provided with even more content to engage with in-between the episodes of the current season.

On August 17th, NBCUniversal, in association with Telltale Games, released an official mobile game for the series. It was developed by Night School Studio and is available for iOS and Android devices for $2.99. The game’s name follows the series’ episode naming scheme. While the episodes’ names are all formatted like computer files (such as “eps1.0_hellofriend.mov”), the game is called ‘Mr. Robot: 1.51exfiltrati0n.ipa’ on the App Store and ‘Mr. Robot:1.51exfiltrati0n.apk’ on Google Play, referencing the iOS and Android app file formats. […]

August 24th, 2016|Tags: , , , , , , |

Marketing Mr. Robot

Marketing Mr. Robot

Originally published at C21 Media

Nicole Greiner, research analyst at VAST MEDIA, explores USA Network’s launch of the second season of “Mr. Robot” – the first in a new monthly series of articles from VAST MEDIA, tracking digital content marketing innovations in partnership with C21‘s FutureMedia.

After launching in June last year, hacker drama “Mr. Robot” quickly became USA Network’s signature show, redefining the cabler and forging a new path for its original dramas. And while the series has been a hit among viewers and critics alike, its clever and unexpected marketing has also received widespread acclaim.

“Mr. Robot’s” ongoing marketing campaign is as radical and as much a dramatic departure from regular efforts as the show itself. It impressively shows how broadcasters can build a devoted audience of hardcore fans by targeting not the masses, but rather a niche demographic that can identify with the themes and ethos of the show. […]

Suits: Gather the Evidence on Instagram

Suits: Gather the Evidence on Instagram
On January 27th, drama series “Suits” returned to USA Network for the second half of its fifth season (and tonight there is a new episode). Following the episode, USA Network gives fans the opportunity to get an advanced sneak peek at the next episode. […]

February 10th, 2016|Tags: , , , , , |

Person of Interest, Colony & Shadowhunters: the best of today’s social TV

Person of Interest, Colony & Shadowhunters: the best of today's social TV
Social, mobile, VR … discover January’s best social TV activations

PERSON OF INTEREST: #POICALL 2016 (TF1, FRANCE)

Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on MYTF1.fr, for the chance to be featured in one of the upcoming episodes and win series-related prizes. […]

Colony by USA Network: a new interactive experience

Colony by USA Network: a new interactive experience
Gearing up for the premiere of its upcoming original series “Colony”, which centers around a family’s struggle to live in an occupied Los Angeles, USA Network set up the interactive website colonytv.com. […]

December 28th, 2015|Tags: , , , , |

Meerkat vs. Periscope – TV’s best uses of the two competing mobile streaming apps

Meerkat vs. Periscope - TV's best uses of the two competing mobile streaming apps

How can broadcasters embrace the two competing mobile streaming apps? Discover best practices to date. […]

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

What shows are making TV more interactive these days? Here are 3 social TV campaigns worth watching …

Mr. Robot: #deletemydebt Hacktivation (USA Network, USA)
In another marketing effort to promote the new hacker drama Mr. Robot shortly prior to its premiere on June 24, 2015, USA Network teamed up with the social video platform and gamer community Twitch for a 72-hour “Hacktivation” campaign that erased more than $100,000 in consumer debt. Between June 18 and 20, users could watch a daily livestream of the hacking collective fsociety, which is featured in the series, on Twitch.tv/WhoIsMrRobot or WhoIsMrRobot.com/live for the chance to win instant cash. Developed by digital agency iStrategyLabs, the “Hacktivation” campaign was inspired by the Mr. Robot main protagonist, a hacker, and his mission to free people from the oppression of debt. […]

Meerkat vs Periscope – How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

Meerkat vs Periscope - How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

The potential of live social video streaming has captured people’s attention and is currently one of the most discussed topics within the tech, television and social networking industry. […]