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Santa Clarita Diet: Incorporating the Series’ Themes into Engagement Initiatives

Zombies have long made their way into popular culture and show creators who wish to pick up on the subject run the risk of boring audiences with yet another horror series about the dread of the undead. Victor Fresco, the showrunner of “Santa Clarita Diet”, chose to go another path by creating a twisted comedy that picks up on critique of modern suburbia intermingled with gory zombieism.

The release of the first “Santa Clarita Diet” teaser left many viewers puzzled and raised more questions than it answered. Apart from being baffled by the dazzling cast that includes movie star Drew Barrymore, viewers are also left in the dark about the overall genre and theme of the show. The teaser first seems to sing the virtues of one of those modern diets any stereotypical middle-class suburban wife and mother might wish to try out, when a sudden dark twist is added, as the diet requires eating ‘whoever you want’. The stark contrast between suburban everyday-life and gory cannibalism is what makes this Netflix Original so unique.

Netflix releases original horror comedy series "Santa Clarita Diet" / Copyright: Netflix, Inc.

Netflix built the promotional campaign for “Santa Clarita Diet”, on this odd interplay of comedy and horror and promoted the unusual diet of main character Sheila Hammond as a “real” diet that will leave people feeling more alive and energetic, just as the suburban mother and wife feels after turning into a zombie. The show was released worldwide on February 3, 2017. […]

February 23rd, 2017|Tags: , , , , , , , |

24: Legacy – Fox is pulling the social strings for 24 reboot

24: Legacy - Fox is pulling the social strings for 24 reboot
Fans of the much anticipated FOX action series “24: Legacy”, which premiered on Suberbowl night, had many chances of engaging with the series on various different platforms.

To promote the premiere and to excite fans, FOX has not only started a small Twitter campaign, but has also teamed up with several popular influencers to promote the series on Snapchat, and has joined forces with Amazon to bring sounds of “24: Legacy” into viewers’ homes. […]

February 8th, 2017|Tags: , , , , , , , , , |

Homeland, Santa Clarita Diet & Got Talent: Today’s best digital activations

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up

Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]

Virtual Reality Round-Up: Star Trek, 24: Legacy, Golden Globes

Virtual Reality Round-Up: Star Trek, 24: Legacy, Golden Globes
Here’s a run-down of recent virtual reality-related entertainment items, via Berlin-based research and consulting company VAST MEDIA.

  • For the 2017 Golden Globes, entertainment network E! News showed off its “E! Live 360″ experience, which included coverage of both the red carpet and the awards themselves. The experience allowed users to pick where on the red carpet they wanted to be, and was hosted by the network’s Will Marfuggi. Available for both iOS and Android devices, the experience also included a social media monitor, asking viewers to weigh in on Twitter.  […]

Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

Gilmore Girls: A Year in the Life – You’ve been Gilmored

Netflix launched its "Gilmore Girls" revival in November
Almost a decade after it went off the air in 2007, “Gilmore Girls” returned with four 90-minute episodes on Netflix on November 25. The new episodes let fans revisit the beloved characters and settings and brought them back to Stars Hollow, the fictional Connecticut town in which the series is set. […]

December 8th, 2016|Tags: , , , , , , |

The Voice and Phillips Hue team up to control your lighting

The Voice and Phillips Hue team up to control your lighting
“The Voice of Germany” teamed up with Philips Hue in order to enhance the viewers’ watching experience by turning their homes into a dynamic light show consistent with the stage show

In this year’s season of “The Voice of Germany” on ProSieben and Sat.1, which premiered on October 20th, Philips is one of the major sponsors. They provided their Philips Hue lightbulb technology to enhance the watching experience for viewers. The newly updated “The Voice of Germany” app now has an integrated feature that allows the lighting of the bulbs to change color in accordance to the events on the show. […]

November 30th, 2016|Tags: , , , , , , , , , , |

Tatort and eBay promote real-time shopping during episode

Tatort and eBay promote real-time shopping during episode
Crime series “Tatort” is the most wide-reaching TV show in Germany and among the most commented TV events on Twitter. To take advantage of the large “Tatort” fan community on the social network, eBay and communications agency achtung! came up with the idea of ‘Social Thriller Shopping’, a real-time social influencer campaign. On October 30th, two leading German Twitter personalities live-tweeted the “Tatort” episode and additionally spread links to eBay offers of products that related to the happenings on screen.  […]

November 21st, 2016|Tags: , , , , , , , |

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations
Who’s pushing the boat out in terms of innovative digital activations? Find out in our latest round-up

Stranger Things: Stranger GIF (Netflix, International)

“Stranger Things”, Netflix’s new supernatural horror series about a boy who mysteriously disappeared, was released on July 15, 2016. In the series, the mother of the boy paints a type of ‘speak and spell’ or Ouija board on her living-room wall and uses christmas lights to communicate with her missing son. Netflix picked up this element and launched a GIF-creation tool that allows fans to send encrypted messages, ‘Stranger GIFs’, to their friends. […]

Cocaine Campaigns and more – How Netflix (re)introduced Narcos

On September 2nd, Netflix releases the second season of “Narcos”. Based on real-life events, the drama follows the rise and reign of Colombian drug lord Pablo Escobar and the Medellín drug cartel. To shorten fans’ waiting time for season 2, Netflix recently launched the Tumblr-based site ‘Narcopedia’, an interactive experience that takes viewers through the history of cocaine and provides in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed in the series.

Narcopedia: A website takes viewers through the history of cocaine and the war on drugs portrayed in the series
A website takes viewers through the history of cocaine and the war on drugs portrayed in the series

With this comprehensive digital encyclopedia, which basically recaps the first season (it does not include the events depicted in season 2 yet), Netflix continues its overarching strategy to build awareness for “Narcos” by bringing the historical, true side of the show to life in the digital space. […]