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Cocaine Campaigns and more – How Netflix (re)introduced Narcos

On September 2nd, Netflix releases the second season of “Narcos”. Based on real-life events, the drama follows the rise and reign of Colombian drug lord Pablo Escobar and the Medellín drug cartel. To shorten fans’ waiting time for season 2, Netflix recently launched the Tumblr-based site ‘Narcopedia’, an interactive experience that takes viewers through the history of cocaine and provides in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed in the series.

Narcopedia: A website takes viewers through the history of cocaine and the war on drugs portrayed in the series
A website takes viewers through the history of cocaine and the war on drugs portrayed in the series

With this comprehensive digital encyclopedia, which basically recaps the first season (it does not include the events depicted in season 2 yet), Netflix continues its overarching strategy to build awareness for “Narcos” by bringing the historical, true side of the show to life in the digital space. […]

Narcos: The parallels between drama and the real-life events

Narcos: The parallels between Netflix's series and the actual real-life events
The true story of the rise and fall of Colombian kingpin Pablo Escobar will continue when Netflix releases season two of its critically acclaimed series “Narcos” on September 2nd. To shorten fans’ waiting time, the streaming service launched the Tumblr-based site ‘Narcopedia’, an interactive experience taking viewers through the history of cocaine and providing in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed on the series. […]

August 12th, 2016|Tags: , , , , , |

Instagram-only series Shield 5, Topmodel & Election Confessions: the best of today’s social TV

Instagram-only series Shield 5, Topmodel & Election Confessions: the best of today’s social TV

From drama to politics, not forgetting fashion: discover February’s best social TV activations!

SHIELD 5 (INSTAGRAM, USA)

On February 1, 2016, photo-sharing platform Instagram tapped into the world of original content production and distribution by launching scripted series titled Shield 5. Produced by Hullabaloo Productions and Lorton Entertainment, the 28-part thriller series follows London-based security driver John Swift, who is arrested for being involved in a diamond heist and death of his colleague. […]

March 29th, 2016|Tags: , , , , , , , , , |

The SVOD Throwdown – A Look at Netflix’ Strongest Competitors

The SVOD Throwdown - A Look at Netflix' Strongest Competitors

For many years, Netflix has been the flagstaff name in the streaming market. The industry giant not only changed the way audiences consume content, but also prides itself in its high quality original content and excels in marketing it to its users and engaging fans.  […]

Daredevil Red Thread Investigation Board

Daredevil Red Thread Investigation Board

On April 10, 2015, all episodes of the first season of the new superhero crime drama “Daredevil” were released. The same day, Netflix launched the ‘Red Thread Investigation Board’, a Tumblr-based companion website that helps fans keep track of all the plots, characters and their connections. The website, which will be regularly updated, was developed by digital marketing agency Addison Interactive. […]

April 21st, 2015|Tags: , , , |

Top 10 case studies 2014 of our TV@WEB Database

Here are the top 10 case studies 2014 of our TV@WEB Database with Sherlock, Utopia, The Voice, Rising Star, 24h Jerusalem among others  – based on views […]

The Voice, Dodge your Ex & Keep Your Light Shining: Today’s Best Social TV

TheVoice1-630x353

Three more best-in class examples of social TV:

The Voice: #VoiceTailgate Social Pre-Show (NBC, USA)

In late April, NBC introduced the social TV pre-show #VoiceTailgate for its music show, The Voice. The pre-show is set up as a social media party for contestants, coaches and well-known guest artists such as Gwen Stefani and other celebrities.
Fans who like to join the party can follow the events on Twitter, Vine, Snapchat, Pinterest, Tumblr, Instagram and Facebook with the hashtag #VoiceTailgate. During the event, exclusive photos and videos and performances of attending guests are posted. Additionally, NBC installed a Vine-featured video room in which a 360 degree swivel was installed to take short videos of attendants and post them directly on Vine. […]

Game of Thrones – Digital promotion beyond the screen

Game of Thrones White Paper

 

Few shows have benefitted from as many ground-breaking beyond-TV activations as HBO’s fantasy series Game of Thrones. Here they all are!

Before being a television drama, Game of Thrones is a unique narrative world. This world exists for the sole purpose of being explored by readers (first) and viewers (afterwards). […]