Call us or send an Email +49 30 61650858|info@vast.media

Virtual Reality is Here. Is Television Ready?

Virtual Reality is Here. Is Television Ready?
Virtual reality no longer belongs to science-fiction. But what does this change for the TV industry? Discover the answers in this white paper.

Virtual reality (VR) has finally made its way into consumers’ living rooms. While some years ago, the technology was still the stuff of science fiction, virtual reality has become more and more prominent among a mainstream audience thanks to affordable devices such as Google Cardboard, and the recently-launched $99 Samsung Gear VR headset, powered by Oculus. In 2016, more companies like HTC with the HTC Vive headset (powered by SteamVR), Sony with PlayStation VR and Oculus with its Oculus Rift consumer edition, will follow suit. We are entering the consumer VR era. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Which networks and brands are best leveraging social TV right now?

SHARK WEEK: TREASURE TWEETS (DISCOVERY CHANNEL, USA)

Volkswagen and Discovery Channel teamed up again for the themed Shark Week last month. The partnership consisted of VW building a unique shark cage, called the Volkswagen Beetle Convertible Shark Cruiser, to glide around underwater and take pictures of sharks. To create awareness of marine life, Volkswagen also committed to donate $2 to the Surfrider foundation each time the hashtag #VWSharkWeek was tweeted. The campaign is called “Treasure Tweets”. Surfrider is a charity devoted to marine life. […]

September 23rd, 2013|Tags: , , , , , , , , , |

True Blood secrets, handle battles & Zeebox rooms: Today’s Best Social TV

True Blood secrets, handle battles & Zeebox rooms: Today’s Best Social TV

Who’s raising the bar in social TV right now? Here are three more best-in-class examples:

TRUE BLOOD: LIVE FROM THE SET SOCIAL EVENT (HBO, USA)
To get fans excited about the new season of True Blood, which premiered on June 16, HBO launched a #SecretsFromTheSet promotion campaign. This two-part social media event included an interactive pre-show right before the premiere and the release of details of the upcoming season via Facebook, Twitter, Instagram and Vine on the morning of the premiere. Additionally, fans had the chance to submit questions live to 13 of the True Blood actors on the Social TV platform HBO Connect. Fans could either submit their own question or ‘like’ questions of other True Blood fans. […]

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]