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The X Factor: Contestants can audition via Facebook Live

The X Factor: Contestants can audition via Facebook Live

The upcoming thirteenth series of music competition “The X Factor” will begin airing in August 2016 and broadcaster ITV’s hunt for new talent is already underway. Apart from the regular auditions in cities across the UK and the opportunity to apply online via submitting a video, this year singers can additionally audition via Facebook Live. […]

May 31st, 2016|Tags: , , , , , |

The X-Files, Mr. Robot and Domino’s Pizza + The X Factor: the best of today’s social TV

The X-Files, Mr. Robot and Domino's Pizza + X Factor: the best of today's social TV

From YouTube hacking to Domino’s Pizza challenges and #FindtheX, discover November’s best social TV activations

MR. ROBOT: GERMAN YOUTUBER HACK (AMAZON PRIME INSTANT VIDEO, GERMANY)
Beginning November 20, 2015, German subscribers of Amazon Prime Instant Video can finally stream USA Network’s critically acclaimed series Mr. Robot. To promote the hacker drama, Amazon teamed up with the German MCN Studio71 for a viral social TV activation and accompanying sweepstakes. The accounts of several German YouTube channels such as Sarazar, Kelly MissesVlog and DoktorFroid have been “hacked” by fsociety, the hacker organization from the series, which calls for a revolution and rewarded viewers who join them with the chance to win tickets for an exclusive YouTube event. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

MIPCOM 2013: Second Screen Workshop Shares Best Practices

MIPCOM 2013: Second Screen Workshop

MIPCOM 2013: Second Screen Workshop shares best practices – “A tease of interactivity” on social or with automatic-content recognition apps “can help extend the brand experience”

How do producers use the second-screen to reinforce and add to their storytelling?
VAST MEDIA‘s founder and managing director, Matthias Puschmann, introduced this multi-part workshop with a few second screen best practices.  […]

The X Factor Italy – Social TV & multi-screen Case Study

Social TV & multi-screen Case Study: The X Factor Italy

Analysts VAST MEDIA explain why the music talent show’s digital deployment set a gold standard in Italy.

The X Factor is one of the most successful formats of the past 10 years, adapted and circulating across multiple territories worldwide.

It is also one of international TV formats that has been extended online the most, with dozens of online initiatives being launched by broadcasters internationally. Click for examples on smartphone and tablet second-screen apps, online voting platforms, Facebook games, mobile auditions, live-tweeting, interactive branded websites.

Today, we take a closer look at the latest chapter in history of the Social TV and branded extensions of The X Factor by exploring the set of second-screen solutions launched by Sky for the fifth edition of the talent show in Italy. […]

December 5th, 2012|Tags: , , , , , , , , |

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]