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Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Which networks and brands are best leveraging social TV right now?

SHARK WEEK: TREASURE TWEETS (DISCOVERY CHANNEL, USA)

Volkswagen and Discovery Channel teamed up again for the themed Shark Week last month. The partnership consisted of VW building a unique shark cage, called the Volkswagen Beetle Convertible Shark Cruiser, to glide around underwater and take pictures of sharks. To create awareness of marine life, Volkswagen also committed to donate $2 to the Surfrider foundation each time the hashtag #VWSharkWeek was tweeted. The campaign is called “Treasure Tweets”. Surfrider is a charity devoted to marine life. […]

September 23rd, 2013|Tags: , , , , , , , , , |