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Who belongs in Westworld? Get the answers in Sky’s Instagram journey

Who belongs in Westworld? Get the answers in Sky's Instagram journey
Sky Atlantic invited viewers to go on an Instagram journey to find out if they would be suited to visit the wild world of “Westworld.”

In the UK and Ireland, HBO’s new sci-fi drama “Westworld” started airing on Sky Atlantic in early October. To engage audiences, the channel invited viewers to take a special Instagram journey that reveals if you belong in Westworld, the series’ Western-themed amusement park known for its wild ‘no rules’ policy. […]

November 2nd, 2016|Tags: , , , , , , , |

Un Tour Vers le Futur – A tour to the future with CANAL+

Un Tour Vers le Futur - A tour to the future with CANAL+
From October 8th through October 11th, France’s Canal+ “teleported” its viewers to the year 2050 by launching ‘Un Tour Vers le Futur’ (A Tour to the Future), a four-day themed programming event highlighting futuristic movies, series, and specially created original productions and interactive features depicting what the future might look like. Brands such as Seat and food-delivery service Deliveroo also hopped on board and helped shape the experiences. […]

Notes on Blindness: a virtual reality journey into the world of blindness

Notes on Blindness: a virtual reality journey into the world of blindness
To promote the feature film Notes on Blindness, Franco-German TV network Arte has released an impressive virtual reality (VR) experience called Notes on Blindness: Into Darkness. The VR experience, available in French, German and English, is based on the cognitive and emotional experience of John Hull, who suffered through decades of gradual deterioration until he went completely blind at the age of 48. […]

Humans: Channel 4 launches elaborate multi-platform campaign

Humans: Channel 4 launches elaborate multi-platform campaign for season twoChannel 4 promotes ‘Humans’ with elaborate multi-platform marketing stunt.

To get fans excited for the October season two premiere of the science fiction drama “Humans”, Channel 4 launched an elaborate marketing campaign that issued a product safety recall for malfunctioning ‘Synths’, the series’ life-like humanoids. The promotional campaign was run both offline and online and refers to a plot line of season one, in which several Synths revolt against their human owners. […]

Narcos: Live hunt for Pablo Escobar on Twitch and Facebook by Netflix

Narcos: Live hunt for Pablo Escobar on Twitch and Facebook by Netflix
The second season of the critically acclaimed series “Narcos” was released on September 2nd, 2016, and revolves around the legendary hunt for the Columbian drug kingpin Pablo Escobar. Netflix Germany invited four popular gamers to hunt down “Narcos'” Escobar themselves by competing in a number of challenges, both physically and mentally challenging. The whole event was titled ‘Jagd auf Escobar’ (Hunt for Escobar) and was streamed live on Twitch and Facebook at 6pm on September 25th, 2016. […]

Empire: Fox launches digital aftershow with Lincoln Motor on Facebook

Empire: Fox launches digital aftershow with Lincoln Motor on Facebook
For the third season of its musical drama Empire, which premiered on September 21st, Fox introduced The Lincoln Empire After-Show.

Every week after a new episode airs, fans will be encouraged to head to Facebook Live for the new official after-show, which is hosted by Comedian Amanda Seales and sponsored by the Lincoln Motor Company (hence the name of the show). Lincoln has been the official sponsor of the hit series since its second season. […]

Berlin Station: An inside look at EPIX’s interactive 360 experience

Berlin Station: An inside look at EPIX's interactive 360 experience
To promote the launch of spy thriller “Berlin Station”, produced by Paramount TV and Anonymous Content, premium entertainment network EPIX teamed up with the technology agencies Ayzenberg, WIREWAX and Scopic to create an interactive 360-degree experience.

Available at BerlinStation.com, the micro-site is narrative-driven and provides viewers with insights into the characters and storyline ahead of the series premiere on October 16th. The platform works on both desktop and mobile and can be experienced without headgear. […]

September 21st, 2016|Tags: , , , , , , , , , |

Au-delà des murs: ARTE’s escape game to unlock an episode

Au-delà des murs: ARTE's escape game to unlock an episode
Providing early access to the first few episodes of a new series by premiering them online has become rather common in the past few months. European culture channel ARTE followed that trend, but chose a slightly different approach by letting the audience “work” for it.

To watch the first episode of the upcoming three-part miniseries “Au-delà des murs” (“Hinter den Mauern” / “Beyond The Walls”) before its TV premiere, viewers have to complete an escape game on the website. […]

September 12th, 2016|Tags: , , , , |

Secret Story: An inside look at TF1’s social activations

Secret Story - An inside look at TF1's social activations
On August 29, TF1 and NT1 brought back “Secret Story”, the French adaption of “Big Brother,” for a tenth season. To create buzz and get fans excited ahead of the season premiere, boxes of ‘#SecretCookies’ were sent out to fans, social influencers and media outlets. […]

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game
Fans of “Mr. Robot” are now provided with even more content to engage with in-between the episodes of the current season.

On August 17th, NBCUniversal, in association with Telltale Games, released an official mobile game for the series. It was developed by Night School Studio and is available for iOS and Android devices for $2.99. The game’s name follows the series’ episode naming scheme. While the episodes’ names are all formatted like computer files (such as “eps1.0_hellofriend.mov”), the game is called ‘Mr. Robot: 1.51exfiltrati0n.ipa’ on the App Store and ‘Mr. Robot:1.51exfiltrati0n.apk’ on Google Play, referencing the iOS and Android app file formats. […]

August 24th, 2016|Tags: , , , , , , |