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24: Legacy – Fox is pulling the social strings for 24 reboot

24: Legacy - Fox is pulling the social strings for 24 reboot
Fans of the much anticipated FOX action series “24: Legacy”, which premiered on Suberbowl night, had many chances of engaging with the series on various different platforms.

To promote the premiere and to excite fans, FOX has not only started a small Twitter campaign, but has also teamed up with several popular influencers to promote the series on Snapchat, and has joined forces with Amazon to bring sounds of “24: Legacy” into viewers’ homes. […]

February 8th, 2017|Tags: , , , , , , , , , |

Meet Novi, the new chatbot by digital content network funk

Meet Novi, the new chatbot by digital content network funk
In January 2017, the youth-oriented content network funk started publishing news via the Facebook Messenger chatbot ‘Novi’.

Next to daily updates on recent developments, the bot also delivers in-depth background stories on current affairs, all supported by additional images, videos and GIFs. The chatbot was developed by German pubcaster NDR and the news magazine “Tagesschau” and is currently still in beta testing. […]

Guyane: CANAL+ takes people into the depths of the Amazon rainforest

Guyane: CANAL+ takes people into the depths of the Amazon rainforest
To promote their new original series “Guyane” (international title: “Ouro”), which premieres January 23rd, French pay-TV giant CANAL+ partnered with ad agency BETC Paris to take people into the depths of the Amazon rainforest.

The adventure drama revolves around a 20-year-old geology student from Paris who travels to French Guiana to do an internship in a gold mining company. Just like the series’ protagonist, commuters on the Paris Métro line 3 now get to enjoy a jungle atmosphere at the station Opéra, which was transformed into an exotic jungle in a marketing stunt developed by BETC. The huge installation, which will be there until February 1st, not only informs about the series’ premiere date, but also encourages commuters to head to Instagram, where CANAL+ and the agency give users the chance to become a gold digger themselves. […]

January 25th, 2017|Tags: , , , , , , , |

Virtual Reality game for “I’m A Celebrity… Get Me Out Of Here”

Virtual Reality game for "I'm A Celebrity… Get Me Out Of Here"
RTL and cookie company Bahlsen released a branded virtual reality game

On January 13th, reality game show “Ich bin ein Star – Holt mich hier raus!” (the German adaptation of “I’m A Celebrity… Get Me Out Of Here!”) returned to RTL for its 11th season. For the sixth consecutive year, cookie company Bahlsen and its brand PiCK UP! are also on board as the show’s main brand partner. For the latest season, the brand integration extends to a new virtual reality (VR) game that launched on January 10th for iOS and Android. In the ‘Dschungel VR-Game’, users can take the ‘PiCK UP! Dschungelprüfung’ (PiCK UP! Bush tucker trial). In addition, the brand launched a show-themed sweepstakes. […]

El Chema: Escape from prison in Telemundo’s VR experience

El Chema: Escape from prison in Telemundo's VR experience
To excite for the new drama series “El Chema”, Telemundo launched an exclusive 360°/VR experience called ‘The Chema: A 360 Escape’. The experience allows viewers to undertake a tunnel escape from prison just like the series’ central character Chema Vengas, who is also known as El Chema. The series “El Chema” premiered on December 6th, and is a spin-off of the popular crime drama “El Señor de los Cielos”. […]

December 14th, 2016|Tags: , , , , , , , , , |

autograf: ARTE allows fans to create their own short animated videos

autograf: ARTE allows fans to create their own short animated videos
ARTE France launched autograf, a platform that generates short animated videos based on descriptions of series and films. The tool was created in partnership with Doncvoilà productions and the French cultural website SensCritique. […]

December 5th, 2016|Tags: , , , , , |

The Voice and Phillips Hue team up to control your lighting

The Voice and Phillips Hue team up to control your lighting
“The Voice of Germany” teamed up with Philips Hue in order to enhance the viewers’ watching experience by turning their homes into a dynamic light show consistent with the stage show

In this year’s season of “The Voice of Germany” on ProSieben and Sat.1, which premiered on October 20th, Philips is one of the major sponsors. They provided their Philips Hue lightbulb technology to enhance the watching experience for viewers. The newly updated “The Voice of Germany” app now has an integrated feature that allows the lighting of the bulbs to change color in accordance to the events on the show. […]

November 30th, 2016|Tags: , , , , , , , , , , |

Víctor Ros: An inside look at RTVE’s transmedia universe

Víctor Ros: An inside look at RTVE's transmedia universe
On November 3rd, Spanish broadcaster RTVE premiered a second season of detective miniseries “Víctor Ros”, which is based on a series of novels by Jerónimo Tristante. For the second season, RTVE created a new transmedia universe to engage viewers. The offer, which is available at the RTVE website, included a video blog by one of the new characters of the second season, weekly interactive videos in which they are interrogated by Víctor Ros and his companions, and, if they are successful in the interrogation, exclusive additional content about the series. […]

November 29th, 2016|Tags: , , , , , , |

Tatort and eBay promote real-time shopping during episode

Tatort and eBay promote real-time shopping during episode
Crime series “Tatort” is the most wide-reaching TV show in Germany and among the most commented TV events on Twitter. To take advantage of the large “Tatort” fan community on the social network, eBay and communications agency achtung! came up with the idea of ‘Social Thriller Shopping’, a real-time social influencer campaign. On October 30th, two leading German Twitter personalities live-tweeted the “Tatort” episode and additionally spread links to eBay offers of products that related to the happenings on screen.  […]

November 21st, 2016|Tags: , , , , , , , |

The Walking Dead – The live game on Facebook

The Walking Dead - The live game on Facebook
For the new season of “The Walking Dead” FOX and RTL II (pay TV channel FOX premiered season 7 on October 24; RTL II starts airing the sixth season on November 5, 2016), the channels teamed up for the first ever interactive live game on Facebook. On November 2nd and 4th, fans of the series are called upon to visit the channel’s Facebook pages to witness two YouTube stars being attacked by zombies. By using the Facebook reaction buttons, viewers could influence the happenings in real time and help the YouTubers escape. In addition, they had the chance to win 5,000€. […]