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The Voice France launches blind auditions in virtual reality

With the launch of the MyTF1 VR app TF1 invites viewers to experience the “The Voice” blind auditions as coaches in virtual reality.

The Voice launches blind auditions in virtual reality

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Secret Story: An inside look at TF1’s social activations

Secret Story - An inside look at TF1's social activations
On August 29, TF1 and NT1 brought back “Secret Story”, the French adaption of “Big Brother,” for a tenth season. To create buzz and get fans excited ahead of the season premiere, boxes of ‘#SecretCookies’ were sent out to fans, social influencers and media outlets. […]

Person of Interest, Colony & Shadowhunters: the best of today’s social TV

Person of Interest, Colony & Shadowhunters: the best of today's social TV
Social, mobile, VR … discover January’s best social TV activations

PERSON OF INTEREST: #POICALL 2016 (TF1, FRANCE)

Last year, in 2015, TF1 initiated the comprehensive cross-platform sweepstakes campaign #POIcall, which aimed at promoting the final season three episodes of the crime drama series Person of Interest. In 2016, TF1 reintroduced the campaign to promote the season four premiere on January 5, 2016. This time fans are asked to fulfill two different missions, one on Twitter and one on MYTF1.fr, for the chance to be featured in one of the upcoming episodes and win series-related prizes. […]

Meerkat vs. Periscope – TV’s best uses of the two competing mobile streaming apps

Meerkat vs. Periscope - TV's best uses of the two competing mobile streaming apps

How can broadcasters embrace the two competing mobile streaming apps? Discover best practices to date. […]

Meerkat vs Periscope – How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

Meerkat vs Periscope - How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

The potential of live social video streaming has captured people’s attention and is currently one of the most discussed topics within the tech, television and social networking industry. […]

American Idol, Germany’s Next Topmodel & Person of Interest: Today’s Best Social TV

American Idol, Germany's Next Topmodel & Person of Interest: Today's Best Social TV, by VAST MEDIA

Find out what shows are raising the social TV bar right now with exciting social media campaigns

Pop Idol: #IDOLTOP12 party live on Meerkat (Fox, USA)

The top 12 candidates of season 14 of the singing competition show “American Idol” were revealed live from the studios in Los Angeles on March 11, 2015. To engage fans prior to the broadcast of the ‘Top 12 Revealed’ episode, FOX used the newly launched live-video streaming app Meerkat to host a Twitter-based live stream from the #IdolTop12 party. The party was attended by the jury, contestants and other guests. The Meerkat app allows users to broadcast live from their smartphones or tablets to all of their Twitter or respectively Meerkat followers. […]

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

FIFA World Cup 2014: Social Soccer Around the World

FIFA World Cup 2014: Social Soccer Around the World

Football has never been so social!
Discover in this exclusive white paper how social platforms, apps and TV broadcasters are playing a leading role in driving the conversation around the FIFA World Cup.

During this year’s FIFA World Cup 2014 in Brazil, social platforms take a leading role in driving the conversation around the tournament and are also having a great impact on TV broadcasters’ coverage of the event. […]

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]