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Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV

Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV, by VAST MEDIA

What shows are raising the social TV bar? Here are 3 campaigns you should have a look at!

Game of Thrones: #GOTWAR 2015 (Canalsat, France)
In anticipation of the fifth season of Game of Thrones, which premiered in France on April 13, 2015, French Pay-TV operator Canalsat again launched a Twitter-based ‘#GoTWar’ (designed and produced by Bigger than Fiction). From April 1 to 4, fans could join one of four armies and then participate in the daily Twitter battles taking place between 12 and 4 pm for the chance to win tickets for a private advanced screening of the first episode of season 5 on April 9. To enter the sweepstakes, fans had to write at least one Tweet including the channel’s Twitter handle @Canalsat, the hashtag #GoTWar and the hashtag of the army they wanted to join – #ArméeStark, #ArméeBaratheon, #ArméeLannister or #ArméeTargaryen (the four main houses fighting for the Iron Throne in the series). All tweets and retweets with an army’s hashtag added one soldier to that army. […]

American Idol, Germany’s Next Topmodel & Person of Interest: Today’s Best Social TV

American Idol, Germany's Next Topmodel & Person of Interest: Today's Best Social TV, by VAST MEDIA

Find out what shows are raising the social TV bar right now with exciting social media campaigns

Pop Idol: #IDOLTOP12 party live on Meerkat (Fox, USA)

The top 12 candidates of season 14 of the singing competition show “American Idol” were revealed live from the studios in Los Angeles on March 11, 2015. To engage fans prior to the broadcast of the ‘Top 12 Revealed’ episode, FOX used the newly launched live-video streaming app Meerkat to host a Twitter-based live stream from the #IdolTop12 party. The party was attended by the jury, contestants and other guests. The Meerkat app allows users to broadcast live from their smartphones or tablets to all of their Twitter or respectively Meerkat followers. […]

Top 10 case studies 2014 of our TV@WEB Database

Here are the top 10 case studies 2014 of our TV@WEB Database with Sherlock, Utopia, The Voice, Rising Star, 24h Jerusalem among others  – based on views […]

The Voice, Black Sails and The Walking Dead: Today’s Best Social Activation Campaigns

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Find out how the most popular shows are engaging fans with thrilling social media campaigns:

THE VOICE: IDOLCARDS (PROSIEBEN / SAT.1, GERMANY)

The live shows of the local adaptation of the singing competition “The Voice” started airing at the end of 2014. To engage fans, German broadcasters ProSieben and Sat.1 teamed up with Twitter and Idolcard to provide fans with personalized digital autograph cards of their favorite coaches. The initial launch of the social campaign was promoted in a Vine video and on the show’s website. […]

Gracepoint, The Cover & American Idol: Today’s Best Social TV

Gracepoint, The Cover & American Idol: Today's Best Social TV, by VAST MEDIA

What shows are raising the social TV bar right now?

GRACEPOINT: SUSPECT EVERYONE (FOX, USA)

For their new crime drama series Gracepoint, which premiered on October 2, 2014, FOX launched the accompanying website ‘Suspect Everyone’. During and after the episodes, fans are called upon to vote on who they suspect to have killed twelve-year-old Danny Solano, the murder victim from the first episode. The website is powered by Spredfast. Before voting on the characters they suspect to have killed Danny Solano, users can review the available information and evidence concerning the murder including a video with footage from the respective episode and interviews with the cast of the series. […]

MTV Music WG – Social TV & Crossmedia Case Study

Social TV & Crossmedia Case Study: MTV Music WG

On July 21, 2014, the three residents of MTV Germany’s “MTV Music WG” moved into a villa in Berlin, which will be their home for one year. “MTV Music WG” is a non-scripted reality show in which three young people, aged between 18 and 20, live together and document their life in Germany’s capital via Twitter, Facebook, Instagram, YouTube and their personal blogs on the show’s website. […]

August 15th, 2014|Tags: , , , , , , , |

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV, by VAST MEDIA

Who’s raising the bar in social TV this summer?

SO YOU THINK YOU CAN DANCE: DANCE PARTY WITH VYCLONE (FOX, USA)

In late June, FOX teamed up with the video sharing app Vyclone to extend the current season of So You Think You Can Dance. Viewers are asked to record themselves dancing with contestants of the past seasons and upload the videos. […]

FIFA World Cup 2014: Social Soccer Around the World

FIFA World Cup 2014: Social Soccer Around the World

Football has never been so social!
Discover in this exclusive white paper how social platforms, apps and TV broadcasters are playing a leading role in driving the conversation around the FIFA World Cup.

During this year’s FIFA World Cup 2014 in Brazil, social platforms take a leading role in driving the conversation around the tournament and are also having a great impact on TV broadcasters’ coverage of the event. […]

The Voice, Dodge your Ex & Keep Your Light Shining: Today’s Best Social TV

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Three more best-in class examples of social TV:

The Voice: #VoiceTailgate Social Pre-Show (NBC, USA)

In late April, NBC introduced the social TV pre-show #VoiceTailgate for its music show, The Voice. The pre-show is set up as a social media party for contestants, coaches and well-known guest artists such as Gwen Stefani and other celebrities.
Fans who like to join the party can follow the events on Twitter, Vine, Snapchat, Pinterest, Tumblr, Instagram and Facebook with the hashtag #VoiceTailgate. During the event, exclusive photos and videos and performances of attending guests are posted. Additionally, NBC installed a Vine-featured video room in which a 360 degree swivel was installed to take short videos of attendants and post them directly on Vine. […]

Rising Star – Social activation campaign by ABC

Social TV campaign by ABC for Rising Star

ABC is looking for new stars for Rising Star via Instagram

In preparation for the highly anticipated premiere of “Rising Star”, American network ABC launched an social activation Instagram campaign that lets aspiring singers audition for the show via Instagram. The originally Israeli format recreates the traditional singing competition by letting the audience vote for the winner in real time using the show’s dedicated second-screen app.  […]

March 26th, 2014|Tags: , , , , , |