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Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today's best digital activations

Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.

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Who belongs in Westworld? Get the answers in Sky’s Instagram journey

Who belongs in Westworld? Get the answers in Sky's Instagram journey
Sky Atlantic invited viewers to go on an Instagram journey to find out if they would be suited to visit the wild world of “Westworld.”

In the UK and Ireland, HBO’s new sci-fi drama “Westworld” started airing on Sky Atlantic in early October. To engage audiences, the channel invited viewers to take a special Instagram journey that reveals if you belong in Westworld, the series’ Western-themed amusement park known for its wild ‘no rules’ policy. […]

November 2nd, 2016|Tags: , , , , , , , |

Virtual Reality Round-Up with Westworld and Sky – compiled by MESA

Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

To help promote its highly praised sci-fi drama “Westworld,” HBO debuted a new virtual reality experience for the show at this month’s New York Comic-Con, and the network had fun setting it up: attendees of the convention were required to book an appointment with Delos Destinations, the fictional company in the show itself. They were then sent to another location in New York set up to look like the Westworld arrival hall, where the VR experience began with an HTC Vive headset. […]

Virtual Reality Creates New Broadcast Opportunities

Virtual Reality Creates New Broadcast Opportunities
Virtual reality is gaining momentum. While some years ago, the technology still seemed futuristic and inaccessible to consumers, VR has come a long way and is starting to enter our living rooms. Thanks to a range of new and upcoming headsets, the technology is officially a trend, and no longer reserved for technology freaks and experts.

At the end of January, Google for the first time revealed some numbers around the adoption rate of its Cardboard, the low-cost DIY headset that turns nearly any phone into a VR viewer: since its introduction in 2014, 5 million of these devices have been shipped and users downloaded more than 25 million Google Cardboard apps from the company’s Play Store. Ten million of these downloads occurred between October and December 2015 alone, according to Google’s company blog, indicating a clearly growing interest in VR. […]

Lucky Man: #TryYourLuck vending machines by Sky

Lucky Man: #TryYourLuck vending machines by Sky
On January 22nd, 2016, Sky 1 premiered its new 10-part series “Lucky Man”, a superhero crime drama by legendary comic book writer Stan Lee that follows the life of a detective who can control luck. […]

February 4th, 2016|Tags: , , , , , , |

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

FIFA World Cup 2014: Social Soccer Around the World

FIFA World Cup 2014: Social Soccer Around the World

Football has never been so social!
Discover in this exclusive white paper how social platforms, apps and TV broadcasters are playing a leading role in driving the conversation around the FIFA World Cup.

During this year’s FIFA World Cup 2014 in Brazil, social platforms take a leading role in driving the conversation around the tournament and are also having a great impact on TV broadcasters’ coverage of the event. […]

Game of Thrones – Digital promotion beyond the screen

Game of Thrones White Paper

 

Few shows have benefitted from as many ground-breaking beyond-TV activations as HBO’s fantasy series Game of Thrones. Here they all are!

Before being a television drama, Game of Thrones is a unique narrative world. This world exists for the sole purpose of being explored by readers (first) and viewers (afterwards). […]

Vine voting, Twitter recording & Tweet Tornado: Today’s Best Social TV

Vine voting, Twitter recording & more: Today's Best Social TV, by VAST MEDIA

Which networks are raising the bar for social TV right now? Find out in this new MIPBlog series:  […]