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Billions: Shazam real money

In the run-up to the premiere of its new drama series “Billions” on January 17, 2016, Showtime partnered with Shazam for a dedicated promotion campaign involving real US currency. In order to unlock exclusive content of the new series as well as for a chance to attend an exclusive screening of “Billions”, fans are encouraged to use the Shazam app’s visual recognition feature and scan any $1, $5 or $20 bill. […]

January 21st, 2016|Tags: , , , , , |

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

Special Screening @ International Media Convention 2012

Today, the use of tablets, smartphones and laptops simultaneous to watching television is becoming increasingly prevalent. A number of providers vie for viewers’ attention; television broadcasters and producers extend their formats to the Internet and onto the so-called “second screen”; and independent platforms such as Zeebox, yap.tv and Shazam offer wide-reaching approaches for social functions, synchronized apps and content discovery. […]

September 3rd, 2012|Tags: , , , , , |