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Shark Week, Orange Is The New Black & Powerpuff Girls: Today’s best social TV

Shark Week, Orange Is The New Black & Powerpuff Girls: Today's best social TV
The latest & greatest TV+social media activations

Shark Week: Shark ‘N Awe Music Taste Match Finder (Discovery Channel, USA)
The much-anticipated summer event “Shark Week” returns to Discovery Channel on June 26, 2016. This time the channel teamed up with Spotify to introduce the ‘Shark ‘N Awe Music Taste Match Finder’. Fans can find out which shark species they are based on their taste of music.Shark WeekTo find their match, users have to visit a dedicated microsite and log in with their Spotify account. Users then are presented with their match based on the music genres they listen to. […]

Shark Week unleashes sharks in your living room with Discovery VR

Shark Week unleashes sharks in your living room with Discovery VR
Discovery Channel’s long-running summer event “Shark Week” returned yesterday with a variety of new content and exclusive virtual and augmented reality experiences. The augmented reality experience ‘Shark N’ Awe’ within the Discovery VR app allows users to immerse themselves in the world of the sharks, learn about them, and play games. The experience consists of ‘Virtual Air Jaws’, ‘Swim with Sharks’ and the ‘Shark Frenzy 360 Game’. […]

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Treasure tweeting, hashtag racing & The Newsroom Vines: Today’s Best Social TV

Which networks and brands are best leveraging social TV right now?

SHARK WEEK: TREASURE TWEETS (DISCOVERY CHANNEL, USA)

Volkswagen and Discovery Channel teamed up again for the themed Shark Week last month. The partnership consisted of VW building a unique shark cage, called the Volkswagen Beetle Convertible Shark Cruiser, to glide around underwater and take pictures of sharks. To create awareness of marine life, Volkswagen also committed to donate $2 to the Surfrider foundation each time the hashtag #VWSharkWeek was tweeted. The campaign is called “Treasure Tweets”. Surfrider is a charity devoted to marine life. […]

September 23rd, 2013|Tags: , , , , , , , , , |