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Santa Clarita Diet: Incorporating the Series’ Themes into Engagement Initiatives

Zombies have long made their way into popular culture and show creators who wish to pick up on the subject run the risk of boring audiences with yet another horror series about the dread of the undead. Victor Fresco, the showrunner of “Santa Clarita Diet”, chose to go another path by creating a twisted comedy that picks up on critique of modern suburbia intermingled with gory zombieism.

The release of the first “Santa Clarita Diet” teaser left many viewers puzzled and raised more questions than it answered. Apart from being baffled by the dazzling cast that includes movie star Drew Barrymore, viewers are also left in the dark about the overall genre and theme of the show. The teaser first seems to sing the virtues of one of those modern diets any stereotypical middle-class suburban wife and mother might wish to try out, when a sudden dark twist is added, as the diet requires eating ‘whoever you want’. The stark contrast between suburban everyday-life and gory cannibalism is what makes this Netflix Original so unique.

Netflix releases original horror comedy series "Santa Clarita Diet" / Copyright: Netflix, Inc.

Netflix built the promotional campaign for “Santa Clarita Diet”, on this odd interplay of comedy and horror and promoted the unusual diet of main character Sheila Hammond as a “real” diet that will leave people feeling more alive and energetic, just as the suburban mother and wife feels after turning into a zombie. The show was released worldwide on February 3, 2017. […]

February 23rd, 2017|Tags: , , , , , , , |

Homeland, Santa Clarita Diet & Got Talent: Today’s best digital activations

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up

Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]