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The Voice France launches blind auditions in virtual reality

With the launch of the MyTF1 VR app TF1 invites viewers to experience the “The Voice” blind auditions as coaches in virtual reality.

The Voice launches blind auditions in virtual reality

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Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

Virtual Reality game for “I’m A Celebrity… Get Me Out Of Here”

Virtual Reality game for "I'm A Celebrity… Get Me Out Of Here"
RTL and cookie company Bahlsen released a branded virtual reality game

On January 13th, reality game show “Ich bin ein Star – Holt mich hier raus!” (the German adaptation of “I’m A Celebrity… Get Me Out Of Here!”) returned to RTL for its 11th season. For the sixth consecutive year, cookie company Bahlsen and its brand PiCK UP! are also on board as the show’s main brand partner. For the latest season, the brand integration extends to a new virtual reality (VR) game that launched on January 10th for iOS and Android. In the ‘Dschungel VR-Game’, users can take the ‘PiCK UP! Dschungelprüfung’ (PiCK UP! Bush tucker trial). In addition, the brand launched a show-themed sweepstakes. […]

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

Before the Nov. 8 election, MTV and Viacom NEXT launched the virtual reality art show “Open Your Eyes”, which featured digital art that had been created using Google’s 3D painting program Tilt Brush. Part of MTV’s “Elect This” campaign, many of the experiences had a political bent, covering gun control, rape culture and racism. The 3D models are showcased on VR and 3D publishing platform Sketchfab, which can be viewed on Samsung Gear VR, HTC Vive, Oculus Rift and Google Cardboard. […]

Narcos, Discover Westworld & Virtual Democracy Plaza: Today’s best digital activations

Narcos, Discover Westworld & Virtual Democracy Plaza: Today's best digital activations
How to speak like Pablo Escobar and more, in the latest & best online activations of TV shows!

Narcos: Speak Spanish Like El Patrón (Netflix, USA)

On September 5, 2016, shortly after it released the second season of its hit drama “Narcos”, Netflix teamed up with online language learning platform Babbel to help viewers and fans improve their Spanish. Under the slogan ‘Speak Spanish Like El Patrón’, a free demo has been released on Babbel. It teaches fans some of the terms used in the show with the help of real dialogues. The lesson, consisting of five parts, is available in six languages, including English, German, French, Italian, Swedish and Portuguese, and uses original photo and audio material from the show. It is promoted over Netflix and Babbel’s social media accounts, and has its own hashtag in different languages. […]

Virtual Reality Round-Up with Westworld and Sky – compiled by MESA

Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

To help promote its highly praised sci-fi drama “Westworld,” HBO debuted a new virtual reality experience for the show at this month’s New York Comic-Con, and the network had fun setting it up: attendees of the convention were required to book an appointment with Delos Destinations, the fictional company in the show itself. They were then sent to another location in New York set up to look like the Westworld arrival hall, where the VR experience began with an HTC Vive headset. […]

VAST MEDIA’s Virtual Reality Round-Up – compiled by MESA

Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA. For the Sept. 18 broadcast of the 68th Emmy Awards, Facebook worked with the Academy of Television Arts & Sciences to host a 360-degree video of Jimmy Kimmel’s monologue, featured across several Facebook pages. Viewable on desktops, smartphones and the Samsung Gear VR headset, the goal was to reach those not watching the awards broadcast. […]

Virtual Reality Among Olympics-Related Media Options

Virtual Reality Among Olympics-Related Media Options
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.

“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. […]

Virtual Reality Creates New Broadcast Opportunities

Virtual Reality Creates New Broadcast Opportunities
Virtual reality is gaining momentum. While some years ago, the technology still seemed futuristic and inaccessible to consumers, VR has come a long way and is starting to enter our living rooms. Thanks to a range of new and upcoming headsets, the technology is officially a trend, and no longer reserved for technology freaks and experts.

At the end of January, Google for the first time revealed some numbers around the adoption rate of its Cardboard, the low-cost DIY headset that turns nearly any phone into a VR viewer: since its introduction in 2014, 5 million of these devices have been shipped and users downloaded more than 25 million Google Cardboard apps from the company’s Play Store. Ten million of these downloads occurred between October and December 2015 alone, according to Google’s company blog, indicating a clearly growing interest in VR. […]

Virtual Reality is Here. Is Television Ready?

Virtual Reality is Here. Is Television Ready?
Virtual reality no longer belongs to science-fiction. But what does this change for the TV industry? Discover the answers in this white paper.

Virtual reality (VR) has finally made its way into consumers’ living rooms. While some years ago, the technology was still the stuff of science fiction, virtual reality has become more and more prominent among a mainstream audience thanks to affordable devices such as Google Cardboard, and the recently-launched $99 Samsung Gear VR headset, powered by Oculus. In 2016, more companies like HTC with the HTC Vive headset (powered by SteamVR), Sony with PlayStation VR and Oculus with its Oculus Rift consumer edition, will follow suit. We are entering the consumer VR era. […]