Who’s raising the bar in social TV this summer?
SO YOU THINK YOU CAN DANCE: DANCE PARTY WITH VYCLONE (FOX, USA)
In late June, FOX teamed up with the video sharing app Vyclone to extend the current season of So You Think You Can Dance. Viewers are asked to record themselves dancing with contestants of the past seasons and upload the videos. […]
ABC is looking for new stars for Rising Star via Instagram
In preparation for the highly anticipated premiere of “Rising Star”, American network ABC launched an social activation Instagram campaign that lets aspiring singers audition for the show via Instagram. The originally Israeli format recreates the traditional singing competition by letting the audience vote for the winner in real time using the show’s dedicated second-screen app. […]
Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows? […]