Here are three of the most innovative social TV campaigns around. Have a look!
Tyrant: Recap Mural on Instagram (FX, USA)
In anticipation of the season two premiere of geopolitical drama Tyrant on June 16, 2015, FX teamed up with American mobile game developer Ludomade to launch a “Recap Mural” on Instagram on May 20. Next to providing users with full episode recaps of season one, the mosaic mural, which is to be viewed horizontally, also contains a video teaser from the upcoming second season. Tyrant tells the story of Bassam “Barry” Al Fayeed, the younger son of the dictator of a war-torn nation in the Middle East, who ends a self-imposed 20-year exile to return to his homeland accompanied by his American wife and children. […]