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Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

Digital TV Brand Extensions – exclusive white paper for MIP

Digital TV Brand Extensions – exclusive VAST MEDIA white paper

Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.

There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]

How Social TV seals Pretty Little Liars’ success

How Social TV seals Pretty Little Liars’ success – VAST MEDIA Case Study

How can you keep a show’s fans highly engaged from one season to the next? And why bother? Follow ABC Family’s lead …

“Pretty Little Liars” is one of ABC Family’s top-rated series of all time. One of the reasons for its continuous success is the network’s extensive and continuous activity on social media to promote and extend the drama.

Not only are the actors very active on social networks and frequently interact with fans, but the broadcaster also provides fans with a significant amount of additional online content through various platforms such as Twitter, Facebook or Pinterest. ABC Family regularly extends the on-air experience with promotional campaigns and Social TV initiatives driving audience engagement. […]

January 17th, 2013|Tags: , , , , , , |

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]