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Scream: live event encouraged fans to tune into the show’s social channels

Scream: live event encouraged fans to tune into the show's social channels
On Friday, May 13th, MTV’s marketing team managed to pull off a ‘#ScreamLIVE’ stunt that had “Scream” fans in for a big surprise. The live event encouraged fans to tune into the show’s social channels on Facebook, YouTube and Periscope for a live-streamed Q&A with cast member Tom Maden and the exclusive premiere of the first seven minutes of season two (which will premiere on May 30th). […]

May 23rd, 2016|Tags: , , , , , , , , |

Meerkat vs. Periscope – TV’s best uses of the two competing mobile streaming apps

Meerkat vs. Periscope - TV's best uses of the two competing mobile streaming apps

How can broadcasters embrace the two competing mobile streaming apps? Discover best practices to date. […]

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

What shows are making TV more interactive these days? Here are 3 social TV campaigns worth watching …

Mr. Robot: #deletemydebt Hacktivation (USA Network, USA)
In another marketing effort to promote the new hacker drama Mr. Robot shortly prior to its premiere on June 24, 2015, USA Network teamed up with the social video platform and gamer community Twitch for a 72-hour “Hacktivation” campaign that erased more than $100,000 in consumer debt. Between June 18 and 20, users could watch a daily livestream of the hacking collective fsociety, which is featured in the series, on Twitch.tv/WhoIsMrRobot or WhoIsMrRobot.com/live for the chance to win instant cash. Developed by digital agency iStrategyLabs, the “Hacktivation” campaign was inspired by the Mr. Robot main protagonist, a hacker, and his mission to free people from the oppression of debt. […]

Meerkat vs Periscope – How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

Meerkat vs Periscope - How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

The potential of live social video streaming has captured people’s attention and is currently one of the most discussed topics within the tech, television and social networking industry. […]

The Voice Viewing Party With Periscope

The Voice Viewing Party With Periscope

On March 30, 2015, NBC’s “The Voice” wrapped up the Knockout Rounds and finalized the top 20 candidates to perform in the upcoming live shows. On the following day, on Tuesday, an one-hour episode called ‘The Road to the Live Shows’ aired and functioned as a recap of the ongoing season eight by showing highlights of the top 20 performers and jury members. All 20 candidates gathered to watch the episode together. Fans at home were able to join the candidates for a ‘Live Viewing Party with #VoiceTop20′ on Twitter’s newly launched streaming app Periscope. […]

April 2nd, 2015|Tags: , , , , |