To promote their new original series “Guyane” (international title: “Ouro”), which premieres January 23rd, French pay-TV giant CANAL+ partnered with ad agency BETC Paris to take people into the depths of the Amazon rainforest.
The adventure drama revolves around a 20-year-old geology student from Paris who travels to French Guiana to do an internship in a gold mining company. Just like the series’ protagonist, commuters on the Paris Métro line 3 now get to enjoy a jungle atmosphere at the station Opéra, which was transformed into an exotic jungle in a marketing stunt developed by BETC. The huge installation, which will be there until February 1st, not only informs about the series’ premiere date, but also encourages commuters to head to Instagram, where CANAL+ and the agency give users the chance to become a gold digger themselves. […]