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Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

Virtual Reality Storytelling

Virtual Reality Storytelling

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. […]

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Virtual Reality Round-Up: Moon Landings, Award Shows and Amazon

Virtual Reality Round-Up: Moon Landings, Award Shows and Amazon
Here’s a run-down of recent rirtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

  • A&E and VR production company VOKE teamed up Dec. 11 to broadcast the 22nd annual “Critic’s Choice Awards” live in virtual reality, with both the red carpet event and awards show available for owners of the Oculus Rift and Samsung Gear VR. The virtual reality presentation offered viewers the ability to switch between camera angles during the event. On the dedicated VR headsets, the experience required owners of the Rift and Gear VR to download the VOKE VR app, however A&E made sure smartphone owners and online viewers could watch a 360-degree version via its app.

[…]

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

Before the Nov. 8 election, MTV and Viacom NEXT launched the virtual reality art show “Open Your Eyes”, which featured digital art that had been created using Google’s 3D painting program Tilt Brush. Part of MTV’s “Elect This” campaign, many of the experiences had a political bent, covering gun control, rape culture and racism. The 3D models are showcased on VR and 3D publishing platform Sketchfab, which can be viewed on Samsung Gear VR, HTC Vive, Oculus Rift and Google Cardboard. […]

Narcos, Discover Westworld & Virtual Democracy Plaza: Today’s best digital activations

Narcos, Discover Westworld & Virtual Democracy Plaza: Today's best digital activations
How to speak like Pablo Escobar and more, in the latest & best online activations of TV shows!

Narcos: Speak Spanish Like El Patrón (Netflix, USA)

On September 5, 2016, shortly after it released the second season of its hit drama “Narcos”, Netflix teamed up with online language learning platform Babbel to help viewers and fans improve their Spanish. Under the slogan ‘Speak Spanish Like El Patrón’, a free demo has been released on Babbel. It teaches fans some of the terms used in the show with the help of real dialogues. The lesson, consisting of five parts, is available in six languages, including English, German, French, Italian, Swedish and Portuguese, and uses original photo and audio material from the show. It is promoted over Netflix and Babbel’s social media accounts, and has its own hashtag in different languages. […]

VAST MEDIA’s Virtual Reality Round-Up – compiled by MESA

Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA. For the Sept. 18 broadcast of the 68th Emmy Awards, Facebook worked with the Academy of Television Arts & Sciences to host a 360-degree video of Jimmy Kimmel’s monologue, featured across several Facebook pages. Viewable on desktops, smartphones and the Samsung Gear VR headset, the goal was to reach those not watching the awards broadcast. […]

Virtual Reality Among Olympics-Related Media Options

Virtual Reality Among Olympics-Related Media Options
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.

“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. […]

RTVE provides extensive virtual reality coverage for Olympics

RTVE provides extensive virtual reality coverage for Olympics
With the 2016 Summer Olympics in Rio about to begin, Spanish pubcaster RTVE launched ‘Vive Río: Heroínas’ on July 20th, a virtual reality app that provides viewers with a 360° experience of how some of the country’s best female athletes train. The app is available for iOS and Android devices, HTC Vive, Oculus Rift and Samsung Gear VR, and at a dedicated website. ‘Vive Río: Heroínas’ is a collaboration of the RTVE Lab and inMediaStudio. […]

Galileo’s special virtual reality week

Inside ProSieben's Galileo special virtual reality week
Last week, ProSieben launched the ‘Galileo VR Woche’ (Galileo VR Week) in which the German broadcaster released some of the science magazine’s stories in 360°. […]

Virtual Reality Creates New Broadcast Opportunities

Virtual Reality Creates New Broadcast Opportunities
Virtual reality is gaining momentum. While some years ago, the technology still seemed futuristic and inaccessible to consumers, VR has come a long way and is starting to enter our living rooms. Thanks to a range of new and upcoming headsets, the technology is officially a trend, and no longer reserved for technology freaks and experts.

At the end of January, Google for the first time revealed some numbers around the adoption rate of its Cardboard, the low-cost DIY headset that turns nearly any phone into a VR viewer: since its introduction in 2014, 5 million of these devices have been shipped and users downloaded more than 25 million Google Cardboard apps from the company’s Play Store. Ten million of these downloads occurred between October and December 2015 alone, according to Google’s company blog, indicating a clearly growing interest in VR. […]