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Secret Story: An inside look at TF1’s social activations

Secret Story - An inside look at TF1's social activations
On August 29, TF1 and NT1 brought back “Secret Story”, the French adaption of “Big Brother,” for a tenth season. To create buzz and get fans excited ahead of the season premiere, boxes of ‘#SecretCookies’ were sent out to fans, social influencers and media outlets. […]

Digital TV Brand Extensions – exclusive white paper for MIP

Digital TV Brand Extensions – exclusive VAST MEDIA white paper

Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.

There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]