Call us or send an Email +49 30 61650858|info@vast.media

Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

Gilmore Girls: A Year in the Life – You’ve been Gilmored

Netflix launched its "Gilmore Girls" revival in November
Almost a decade after it went off the air in 2007, “Gilmore Girls” returned with four 90-minute episodes on Netflix on November 25. The new episodes let fans revisit the beloved characters and settings and brought them back to Stars Hollow, the fictional Connecticut town in which the series is set. […]

December 8th, 2016|Tags: , , , , , , |

Narcos, Discover Westworld & Virtual Democracy Plaza: Today’s best digital activations

Narcos, Discover Westworld & Virtual Democracy Plaza: Today's best digital activations
How to speak like Pablo Escobar and more, in the latest & best online activations of TV shows!

Narcos: Speak Spanish Like El Patrón (Netflix, USA)

On September 5, 2016, shortly after it released the second season of its hit drama “Narcos”, Netflix teamed up with online language learning platform Babbel to help viewers and fans improve their Spanish. Under the slogan ‘Speak Spanish Like El Patrón’, a free demo has been released on Babbel. It teaches fans some of the terms used in the show with the help of real dialogues. The lesson, consisting of five parts, is available in six languages, including English, German, French, Italian, Swedish and Portuguese, and uses original photo and audio material from the show. It is promoted over Netflix and Babbel’s social media accounts, and has its own hashtag in different languages. […]

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations
Who’s pushing the boat out in terms of innovative digital activations? Find out in our latest round-up

Stranger Things: Stranger GIF (Netflix, International)

“Stranger Things”, Netflix’s new supernatural horror series about a boy who mysteriously disappeared, was released on July 15, 2016. In the series, the mother of the boy paints a type of ‘speak and spell’ or Ouija board on her living-room wall and uses christmas lights to communicate with her missing son. Netflix picked up this element and launched a GIF-creation tool that allows fans to send encrypted messages, ‘Stranger GIFs’, to their friends. […]

Narcos: Live hunt for Pablo Escobar on Twitch and Facebook by Netflix

Narcos: Live hunt for Pablo Escobar on Twitch and Facebook by Netflix
The second season of the critically acclaimed series “Narcos” was released on September 2nd, 2016, and revolves around the legendary hunt for the Columbian drug kingpin Pablo Escobar. Netflix Germany invited four popular gamers to hunt down “Narcos'” Escobar themselves by competing in a number of challenges, both physically and mentally challenging. The whole event was titled ‘Jagd auf Escobar’ (Hunt for Escobar) and was streamed live on Twitch and Facebook at 6pm on September 25th, 2016. […]

Netflix and HBO Get Smart for “Narcos” and “Westworld”

Netflix and HBO Get Smart for "Narcos" and "Westworld"
Before its anticipated sci-fi series “Westworld” lands Oct. 2, HBO went all out with a new promotion for the series: a unique web site that does more than just tout the show, according to a report from VAST MEDIA.

HBO in late August launched the website ‘Discover Westworld’, a fake travel landing page that has all the makings of a real tourist destination, including room bookings, park information, and even an employee login area. You wouldn’t know it was fake if you just happened upon it, and might just try to make a reservation for the theme park.

The web site does two things: it not only serves as a promotion for the series, but adds a layer to the key question the series poses to viewers: who would you become if you’re in a fantasy world? […]

September 10th, 2016|Tags: , , , , , , |

Cocaine Campaigns and more – How Netflix (re)introduced Narcos

On September 2nd, Netflix releases the second season of “Narcos”. Based on real-life events, the drama follows the rise and reign of Colombian drug lord Pablo Escobar and the Medellín drug cartel. To shorten fans’ waiting time for season 2, Netflix recently launched the Tumblr-based site ‘Narcopedia’, an interactive experience that takes viewers through the history of cocaine and provides in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed in the series.

Narcopedia: A website takes viewers through the history of cocaine and the war on drugs portrayed in the series
A website takes viewers through the history of cocaine and the war on drugs portrayed in the series

With this comprehensive digital encyclopedia, which basically recaps the first season (it does not include the events depicted in season 2 yet), Netflix continues its overarching strategy to build awareness for “Narcos” by bringing the historical, true side of the show to life in the digital space. […]

Narcos: The parallels between drama and the real-life events

Narcos: The parallels between Netflix's series and the actual real-life events
The true story of the rise and fall of Colombian kingpin Pablo Escobar will continue when Netflix releases season two of its critically acclaimed series “Narcos” on September 2nd. To shorten fans’ waiting time, the streaming service launched the Tumblr-based site ‘Narcopedia’, an interactive experience taking viewers through the history of cocaine and providing in-depth information on the war on drugs. The whole experience draws parallels between the actual events and how they are portrayed on the series. […]

August 12th, 2016|Tags: , , , , , |

Orange Is The New Black: Chat Roulette by Netflix France

Orange Is The New Black: Chat Roulette by Netflix France
To promote the new season of “Orange Is The New Black” in France, Netflix teamed up with ad agency Biborg to create ‘Parloir Roulette’. The interactive TrueView video ad is a chat roulette-style gallery of characters from the series. It features seven key characters from “Orange Is The New Black”, starting with Suzanne “Crazy Eyes” Warren. […]

Marco Polo meets Martial Arts in Netflix’ Mongol Strike

Marco Polo meets Martial Arts in Netflix' Mongol Strike
In anticipation of season two of Netflix original, “Marco Polo”, the streaming service released a series of videos dubbed ‘Mongol Strike’. The short clips highlighted season one’s fighting scenes and were presented in a way that resembled video games such as Mortal Kombat or Tekken. […]

July 7th, 2016|Tags: , , , , , |