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Netflix France offers Frank Underwood merch in exchange for items from losing French presidential candidates

Netflix France offers Frank Underwood merch in exchange for items from losing French presidential candidates

Netflix France offered “House of Cards” fans free Frank Underwood merchandise in exchange for merchandise of one of the losing French presidential candidates. […]

May 16th, 2017|Tags: , , , |

Smart Screen Round-Up: “Better Call Saul” Trivia, a “Genius” Chatbot

Smart Screen Round-Up: "Better Call Saul" Trivia, a "Genius" ChatbotHere’s a run-down of best-of-April Smart Screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]

Snapchat Originals – Exclusive White Paper

Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.

Snapchat Originals – Exclusive White Paper […]

Netflix launches the Iron Fist Challenge, a mobile experience that lets fans test their strength

Netflix launches the Iron Fist Challenge, a mobile experience that lets fans test their strength
Netflix has launched a mobile experience that challenges users to test if they have the power of the “Iron Fist”.

Danny Rand, the protagonist of Netflix’s new Marvel series “Iron Fist”, is a martial arts master whose right fist can punch through walls, split sabers and even cause earthquakes. Fans of the series now have the opportunity to test the strength of their own fist by playing ‘Marvel’s Iron Fist Challenge’, a mobile experience that launched a few days after the series landed on the service on 17 March. […]

March 31st, 2017|Tags: , , , , , , , |

Netflix France invites users to explore the phone of ’13 Reasons Why’ protagonist Hannah

Netflix France invites users to explore the phone of '13 Reasons Why' protagonist Hannah

Users can uncover the tragic story of the high school student from “13 Reasons Why” by exploring her phone in a web experience.

Netflix’s new teen drama “13 Reasons Why” centers on Hannah Baker, a high school student who committed suicide after feeling isolated and being bullied. Ahead of the series’ worldwide release on 31 March, Netflix France launched an interactive web experience for mobile devices that lets fans explore the content of Hannah’s phone. […]

March 31st, 2017|Tags: , , , , , , |

Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

Legion meets Blippar, Powerless in Kik and #NETFLIXnSTICK: Today’s best digital activations

Legion meets Blippar, Powerless in Kik and #NETFLIXnSTICK: Today's best digital activations

Who’s raising the bar in terms of innovative TV activations? Find out in our latest round-up […]

Santa Clarita Diet: Incorporating the Series’ Themes into Engagement Initiatives

Zombies have long made their way into popular culture and show creators who wish to pick up on the subject run the risk of boring audiences with yet another horror series about the dread of the undead. Victor Fresco, the showrunner of “Santa Clarita Diet”, chose to go another path by creating a twisted comedy that picks up on critique of modern suburbia intermingled with gory zombieism.

The release of the first “Santa Clarita Diet” teaser left many viewers puzzled and raised more questions than it answered. Apart from being baffled by the dazzling cast that includes movie star Drew Barrymore, viewers are also left in the dark about the overall genre and theme of the show. The teaser first seems to sing the virtues of one of those modern diets any stereotypical middle-class suburban wife and mother might wish to try out, when a sudden dark twist is added, as the diet requires eating ‘whoever you want’. The stark contrast between suburban everyday-life and gory cannibalism is what makes this Netflix Original so unique.

Netflix releases original horror comedy series "Santa Clarita Diet" / Copyright: Netflix, Inc.

Netflix built the promotional campaign for “Santa Clarita Diet”, on this odd interplay of comedy and horror and promoted the unusual diet of main character Sheila Hammond as a “real” diet that will leave people feeling more alive and energetic, just as the suburban mother and wife feels after turning into a zombie. The show was released worldwide on February 3, 2017. […]

February 23rd, 2017|Tags: , , , , , , , |

Chat about chatbots – a new engagement tool for broadcasters

Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.

Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.

Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.

Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.

Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]

Homeland, Santa Clarita Diet & Got Talent: Today’s best digital activations

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up

Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]