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Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

Virtual Reality Among Olympics-Related Media Options

Virtual Reality Among Olympics-Related Media Options
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.

“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. […]