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Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

Virtual Reality Storytelling

Virtual Reality Storytelling

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. Hence, virtual reality has become a popular means to tell stories and bring the world closer to audiences. […]

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C21Media’s FutureMedia: VAST MEDIA talk about marketing Mr. Robot and host the panel “Social Etiquette”

C21Media's FutureMedia: VAST MEDIA talks about marketing Mr. Robot and host the panel "Social Etiquette"

Attending C21Media’s FutureMedia? Don’t Miss Our Two Sessions:
Marketing Mr. Robot
Social Etiquette

C21Media is hosting their annual FutureMedia conference on Wednesday, November 30, 2016 at Picturehouse Central in the heart of London’s West End.
VAST MEDIA will present a case study on Mr. Robot’s marketing initiatives and host the panel “Social Etiquette”, which will focus on original storytelling through social platforms. […]

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game

Mr. Robot: engage in between episodes with 1.51exfiltrati0n game
Fans of “Mr. Robot” are now provided with even more content to engage with in-between the episodes of the current season.

On August 17th, NBCUniversal, in association with Telltale Games, released an official mobile game for the series. It was developed by Night School Studio and is available for iOS and Android devices for $2.99. The game’s name follows the series’ episode naming scheme. While the episodes’ names are all formatted like computer files (such as “eps1.0_hellofriend.mov”), the game is called ‘Mr. Robot: 1.51exfiltrati0n.ipa’ on the App Store and ‘Mr. Robot:1.51exfiltrati0n.apk’ on Google Play, referencing the iOS and Android app file formats. […]

August 24th, 2016|Tags: , , , , , , |

Marketing Mr. Robot

Marketing Mr. Robot

Originally published at C21 Media

Nicole Greiner, research analyst at VAST MEDIA, explores USA Network’s launch of the second season of “Mr. Robot” – the first in a new monthly series of articles from VAST MEDIA, tracking digital content marketing innovations in partnership with C21‘s FutureMedia.

After launching in June last year, hacker drama “Mr. Robot” quickly became USA Network’s signature show, redefining the cabler and forging a new path for its original dramas. And while the series has been a hit among viewers and critics alike, its clever and unexpected marketing has also received widespread acclaim.

“Mr. Robot’s” ongoing marketing campaign is as radical and as much a dramatic departure from regular efforts as the show itself. It impressively shows how broadcasters can build a devoted audience of hardcore fans by targeting not the masses, but rather a niche demographic that can identify with the themes and ethos of the show. […]

The X-Files, Mr. Robot and Domino’s Pizza + The X Factor: the best of today’s social TV

The X-Files, Mr. Robot and Domino's Pizza + X Factor: the best of today's social TV

From YouTube hacking to Domino’s Pizza challenges and #FindtheX, discover November’s best social TV activations

MR. ROBOT: GERMAN YOUTUBER HACK (AMAZON PRIME INSTANT VIDEO, GERMANY)
Beginning November 20, 2015, German subscribers of Amazon Prime Instant Video can finally stream USA Network’s critically acclaimed series Mr. Robot. To promote the hacker drama, Amazon teamed up with the German MCN Studio71 for a viral social TV activation and accompanying sweepstakes. The accounts of several German YouTube channels such as Sarazar, Kelly MissesVlog and DoktorFroid have been “hacked” by fsociety, the hacker organization from the series, which calls for a revolution and rewarded viewers who join them with the chance to win tickets for an exclusive YouTube event. […]

Meerkat vs. Periscope – TV’s best uses of the two competing mobile streaming apps

Meerkat vs. Periscope - TV's best uses of the two competing mobile streaming apps

How can broadcasters embrace the two competing mobile streaming apps? Discover best practices to date. […]

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

What shows are making TV more interactive these days? Here are 3 social TV campaigns worth watching …

Mr. Robot: #deletemydebt Hacktivation (USA Network, USA)
In another marketing effort to promote the new hacker drama Mr. Robot shortly prior to its premiere on June 24, 2015, USA Network teamed up with the social video platform and gamer community Twitch for a 72-hour “Hacktivation” campaign that erased more than $100,000 in consumer debt. Between June 18 and 20, users could watch a daily livestream of the hacking collective fsociety, which is featured in the series, on Twitch.tv/WhoIsMrRobot or WhoIsMrRobot.com/live for the chance to win instant cash. Developed by digital agency iStrategyLabs, the “Hacktivation” campaign was inspired by the Mr. Robot main protagonist, a hacker, and his mission to free people from the oppression of debt. […]

Meerkat vs Periscope – How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

Meerkat vs Periscope - How Broadcasters can Embrace the Two Competing Live Video Streaming Apps

The potential of live social video streaming has captured people’s attention and is currently one of the most discussed topics within the tech, television and social networking industry. […]

Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV

Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV, by VAST MEDIA

What shows are raising the social TV bar? Here are 3 campaigns you should have a look at!

Game of Thrones: #GOTWAR 2015 (Canalsat, France)
In anticipation of the fifth season of Game of Thrones, which premiered in France on April 13, 2015, French Pay-TV operator Canalsat again launched a Twitter-based ‘#GoTWar’ (designed and produced by Bigger than Fiction). From April 1 to 4, fans could join one of four armies and then participate in the daily Twitter battles taking place between 12 and 4 pm for the chance to win tickets for a private advanced screening of the first episode of season 5 on April 9. To enter the sweepstakes, fans had to write at least one Tweet including the channel’s Twitter handle @Canalsat, the hashtag #GoTWar and the hashtag of the army they wanted to join – #ArméeStark, #ArméeBaratheon, #ArméeLannister or #ArméeTargaryen (the four main houses fighting for the Iron Throne in the series). All tweets and retweets with an army’s hashtag added one soldier to that army. […]