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MIPTV 2014: How to be a Social Climber

MIPTV 2014 Session: The Producer's Toolbox: 10 Things You Should Know For Your Digital Strategy - How to be a Social Climber

MIPTV 2014 Session: The Producer’s Toolbox – How to be a Social Climber

Create a social-media buzz between episodes and your show will climb, said Matthias Puschmann of Germany’s VAST MEDIA. He brought case studies including E!’s “Rich Kids Of Beverly Hills” to the The Producer’s Toolbox: 10 Things You Should Know For Your Digital Strategy session.
That show, itself inspired by Instagram and Tumblr, created engagement with an Instagram-activated scavenger hunt. Discovery, meanwhile, built a tweet-powered distillery, where viewers of “Moonshiners” tweeted their votes to choose the brew they were making. “It used a key element of the show in an effective digital campaign to create a social buzz,” Puschmann said. […]

Digital TV Brand Extensions – exclusive white paper for MIP

Digital TV Brand Extensions – exclusive VAST MEDIA white paper

Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.

There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]