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Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

Legion meets Blippar, Powerless in Kik and #NETFLIXnSTICK: Today’s best digital activations

Legion meets Blippar, Powerless in Kik and #NETFLIXnSTICK: Today's best digital activations

Who’s raising the bar in terms of innovative TV activations? Find out in our latest round-up […]