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MIPTV 2016 report: What does virtual reality mean for TV?

MIPTV 2016 report: What does virtual reality mean for TV?From MIPDoc sessions to today’s focus with VAST MEDIA, Orange & Arte, Virtual Reality was a hot topic this week. Why?

Above: managing director Matthias Puschmann of VAST MEDIA, Kay Meseberg, head of 360/VR at Arte; Thomas Wallner, president and co-founder of Deep Ink; and Stéphane Rituit, co-founder of Felix & Paul Studios. […]

MIPTV 2016: VAST MEDIA on Stage @ MIPFormats and @ MIPTV

Attending MIPTV? Don’t Miss Our Two Sessions:
When TV Formats Meet Digital: The Best Ideas
Virtual Reality Experience Showcase

the first session @ MIPFormats: When TV Formats Meet Digital: The Best Ideas
03 Apr 2016, 10:10-10:50
Esterel, Palais 5 […]

April 2nd, 2016|Tags: , , , , , , |

MIPTV 2015: VAST MEDIA on Stage @ MIPFormats

Attending MIPTV? Don’t Miss Our Two Sessions:

MIPTV 2015: VAST MEDIA on Stage @ MIPFormats

Session 1: When TV Formats Meet Digital: The Best Ideas

11 Apr 2015, 12:20-13:00, Auditorium A, Palais 3
Matthias Puschmann, Managing Director of
VAST MEDIA (Twitter) and Nathalie Wogue, Associate Director at Ascendo TV (Twitter): A selection of the best digital extensions of format hits and transmedia projects presented by two experts of the entertainment industry.  […]

March 31st, 2015|Tags: , , , |

The Voice, Black Sails and The Walking Dead: Today’s Best Social Activation Campaigns

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Find out how the most popular shows are engaging fans with thrilling social media campaigns:

THE VOICE: IDOLCARDS (PROSIEBEN / SAT.1, GERMANY)

The live shows of the local adaptation of the singing competition “The Voice” started airing at the end of 2014. To engage fans, German broadcasters ProSieben and Sat.1 teamed up with Twitter and Idolcard to provide fans with personalized digital autograph cards of their favorite coaches. The initial launch of the social campaign was promoted in a Vine video and on the show’s website. […]

MIPTV 2014: How to be a Social Climber

MIPTV 2014 Session: The Producer's Toolbox: 10 Things You Should Know For Your Digital Strategy - How to be a Social Climber

MIPTV 2014 Session: The Producer’s Toolbox – How to be a Social Climber

Create a social-media buzz between episodes and your show will climb, said Matthias Puschmann of Germany’s VAST MEDIA. He brought case studies including E!’s “Rich Kids Of Beverly Hills” to the The Producer’s Toolbox: 10 Things You Should Know For Your Digital Strategy session.
That show, itself inspired by Instagram and Tumblr, created engagement with an Instagram-activated scavenger hunt. Discovery, meanwhile, built a tweet-powered distillery, where viewers of “Moonshiners” tweeted their votes to choose the brew they were making. “It used a key element of the show in an effective digital campaign to create a social buzz,” Puschmann said. […]

MIPTV 2014: VAST MEDIA Live On Stage @ The Producers’ Tool Box

MIPTV 2014: VAST MEDIA Live On Stage @ The Producers' Tool Box

Attending MIPTV? Don’t Miss Our Presentation:
The Producers’ Tool Box: 10 Things You Should Know For Your Digital Strategy
05 Apr 2014, 11:10-11:50, Audi A – Level 3 […]

April 3rd, 2014|Tags: , , , , |

34 Multi-Channel Networks that matter

34 Multi-Channel Networks that matter: From Maker Studios to Machinima and from All3media to Endemol, discover the MCNs you should know about right now

From Maker Studios to Machinima and from All3media to Endemol, discover the MCNs you should know about right now

Did you know that YouTube‘s global community creates more than 100 hours of video per second? Most of this content is user-generated; but the rest comes from media companies facing increasing monetization issues on online video platforms.  […]

March 18th, 2014|Tags: , , , , , , |

Today’s Best Second Screen TV Activations

Today's Best Second Screen TV activations

Who raised the social TV bar this past season? This exclusive document compiles all the best practices. What is the current state of the second screen market? Do these applications just push content to the users, or do they allow them to influence the shows?  […]

VAST MEDIA unveils relaunch of the TV@WEB Database at MIPTV 2013

TV@WEB Database 2.0 Relaunch

VAST MEDIA unveils redesign of the TV@WEB Databse at MIPTV 2013
Berlin and Cannes, April 9, 2013  […]

April 9th, 2013|Tags: , , , |

tech rehearsal for MIPCube Lab 2013

Up next: tech rehearsal for MIPCube Lab 2013 at MIPTV in Cannes

April 8th, 2013|Tags: , , , , |