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Legion meets Blippar, Powerless in Kik and #NETFLIXnSTICK: Today’s best digital activations

Legion meets Blippar, Powerless in Kik and #NETFLIXnSTICK: Today's best digital activations

Who’s raising the bar in terms of innovative TV activations? Find out in our latest round-up […]

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today's best digital activations

Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.

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Homeland, Santa Clarita Diet & Got Talent: Today’s best digital activations

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up

Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]

Narcos, Discover Westworld & Virtual Democracy Plaza: Today’s best digital activations

Narcos, Discover Westworld & Virtual Democracy Plaza: Today's best digital activations
How to speak like Pablo Escobar and more, in the latest & best online activations of TV shows!

Narcos: Speak Spanish Like El Patrón (Netflix, USA)

On September 5, 2016, shortly after it released the second season of its hit drama “Narcos”, Netflix teamed up with online language learning platform Babbel to help viewers and fans improve their Spanish. Under the slogan ‘Speak Spanish Like El Patrón’, a free demo has been released on Babbel. It teaches fans some of the terms used in the show with the help of real dialogues. The lesson, consisting of five parts, is available in six languages, including English, German, French, Italian, Swedish and Portuguese, and uses original photo and audio material from the show. It is promoted over Netflix and Babbel’s social media accounts, and has its own hashtag in different languages. […]

Digital Video for Latino Millennials

Digital Video for Latino Millennials
A Selection of Latino-Focused Digital Studios and their Most Popular YouTube Channels

Millennials increasingly turn to digital video for innovative, high-quality content. Multi-Channel Networks all over the world, which today are multifaceted companies that expand their reach beyond YouTube and are more accurately described as Multi-Platform Networks, operate in a highly competitive and steadily growing market.
The big MCNs from the US and Europe are most often in the spotlight and are still leading in terms of subscribers and video views. […]

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations

Stranger Things, Dexter & #VMASongOfSummer: Today’s best digital activations
Who’s pushing the boat out in terms of innovative digital activations? Find out in our latest round-up

Stranger Things: Stranger GIF (Netflix, International)

“Stranger Things”, Netflix’s new supernatural horror series about a boy who mysteriously disappeared, was released on July 15, 2016. In the series, the mother of the boy paints a type of ‘speak and spell’ or Ouija board on her living-room wall and uses christmas lights to communicate with her missing son. Netflix picked up this element and launched a GIF-creation tool that allows fans to send encrypted messages, ‘Stranger GIFs’, to their friends. […]

MIPCOM 2016: VAST MEDIA live on stage talking about Virtual Reality

MIPCOM 2016: VAST MEDIA on stage talking about Virtual RealityAttending MIPCOM? Don’t Miss Our Session:
Mastering the VR Content Workflow […]

October 6th, 2016|Tags: , , , , , |

Netflix’s Flixtape, Game of Thrones & MTV VMAs: Today’s best digital activations

Netflix's Flixtape, Game of Thrones & MTV VMAs: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV digital activations? Find out in our latest round-up

Flixtape (Netflix, USA)
In mid-July 2016, streaming service Netflix launched the ‘Flixtape’ generator, which allows users to create custom sharable playlists filled with Netflix content. The initiative is a nostalgic homage to mixtapes. To create a ‘Flixtape’, users need to visit a dedicated microsite and first choose a name for the digital tape. The name should relate to the type of content that can be chosen in the next steps. The generator then suggests three Netflix titles to include in the ‘Flixtape’ based on the name chosen. However, users can customize its content and remove and add titles that Netflix offers. A total of six titles can be added to the playlist. […]

Shark Week, Orange Is The New Black & Powerpuff Girls: Today’s best social TV

Shark Week, Orange Is The New Black & Powerpuff Girls: Today's best social TV
The latest & greatest TV+social media activations

Shark Week: Shark ‘N Awe Music Taste Match Finder (Discovery Channel, USA)
The much-anticipated summer event “Shark Week” returns to Discovery Channel on June 26, 2016. This time the channel teamed up with Spotify to introduce the ‘Shark ‘N Awe Music Taste Match Finder’. Fans can find out which shark species they are based on their taste of music.Shark WeekTo find their match, users have to visit a dedicated microsite and log in with their Spotify account. Users then are presented with their match based on the music genres they listen to. […]

Digital Studios and MCNs: From YouTube Aggregators to Media Giants

Digital Studios and MCNs: From YouTube Aggregators to Media Giants
Digital Studios and MCNs: their most popular channels and news updates for selected MCNs

As millennials increasingly turn to digital video for innovative content and walk away from traditional TV, Digital Studios and Multi-Channel Networks (MCNs) are often discussed as the future of the entertainment business and the next-generation media giants. MCNs started out and would not exist without YouTube, but are now much more than an aggregation of YouTube channels that make money off YouTube ad revenue.

The now multifaceted companies are actively expanding their reach beyond YouTube and create high-quality content for a variety of other platforms, including Facebook, Instagram, Snapchat, their own direct-to-consumer platforms and portals (such as Endemol beyond‘s getbeyond.us) – and even TV. […]