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Digital Studios and MCNs: From YouTube Aggregators to Media Giants

Digital Studios and MCNs: From YouTube Aggregators to Media Giants
Digital Studios and MCNs: their most popular channels and news updates for selected MCNs

As millennials increasingly turn to digital video for innovative content and walk away from traditional TV, Digital Studios and Multi-Channel Networks (MCNs) are often discussed as the future of the entertainment business and the next-generation media giants. MCNs started out and would not exist without YouTube, but are now much more than an aggregation of YouTube channels that make money off YouTube ad revenue.

The now multifaceted companies are actively expanding their reach beyond YouTube and create high-quality content for a variety of other platforms, including Facebook, Instagram, Snapchat, their own direct-to-consumer platforms and portals (such as Endemol beyond‘s getbeyond.us) – and even TV. […]

Digital Content NewFronts 2016: a selection of the top 10 MCNs and digital video companies

We have compiled a special VAST REPORT, wrapping up the Digital Content NewFronts 2016 and summarizing the announcements made by a selection of the top 10 MCNs and digital video companies, including AwesomenessTV, Fullscreen Media, Machinima, Maker Studios, and Studio71.

Digital Content NewFronts 2016: a selection of the top 10 MCNs and digital video companies

From May 2 through 13, 2016, the fifth annual Digital Content NewFronts 2016, the online video version of the TV networks’ upfront presentations, were held in New York City. During the 10-day marketplace for advertisers and media buyers, a total of 37 digital media companies showcased the latest in digital video programming, announced new partnerships and touted new ways to connect brands with consumers. […]