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Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

Chat about chatbots – a new engagement tool for broadcasters

Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.

Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.

Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.

Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.

Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]

Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

Virtual Reality is Here. Is Television Ready?

Virtual Reality is Here. Is Television Ready?
Virtual reality no longer belongs to science-fiction. But what does this change for the TV industry? Discover the answers in this white paper.

Virtual reality (VR) has finally made its way into consumers’ living rooms. While some years ago, the technology was still the stuff of science fiction, virtual reality has become more and more prominent among a mainstream audience thanks to affordable devices such as Google Cardboard, and the recently-launched $99 Samsung Gear VR headset, powered by Oculus. In 2016, more companies like HTC with the HTC Vive headset (powered by SteamVR), Sony with PlayStation VR and Oculus with its Oculus Rift consumer edition, will follow suit. We are entering the consumer VR era. […]

The SVOD Throwdown – A Look at Netflix’ Strongest Competitors

The SVOD Throwdown - A Look at Netflix' Strongest Competitors

For many years, Netflix has been the flagstaff name in the streaming market. The industry giant not only changed the way audiences consume content, but also prides itself in its high quality original content and excels in marketing it to its users and engaging fans.  […]