Call us or send an Email +49 30 61650858|info@vast.media

Netflix France offers Frank Underwood merch in exchange for items from losing French presidential candidates

Netflix France offers Frank Underwood merch in exchange for items from losing French presidential candidates

Netflix France offered “House of Cards” fans free Frank Underwood merchandise in exchange for merchandise of one of the losing French presidential candidates. […]

May 16th, 2017|Tags: , , , |

Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

House of Cards: Netflix hijacked the CNN Republican debate

House of Cards: Netflix hijacked the CNN Republican debate
On December 15, 2015, Netflix hijacked the Republican Candidate Presidential Debate on CNN to build anticipation for the upcoming fourth season of “House of Cards”. Prior to the broadcast of the debate, Netflix turned to Twitter and Snapchat, teasing fans that ‘President Underwood will be making a special announcement tonight’. […]

January 12th, 2016|Tags: , , , , , , , |

Netflix – On Demand and On The Rise. A focus on Netflix’s social media strategy

Netflix - On Demand and On The Rise. A focus on Netflix's social strategy

Did you know that Netflix is responsible for over 1/3 of peak internet traffic hours in the US? In our latest white paper, learn how the SVoD company has changed content consumption, and how it uses social media to cultivate advocates. […]