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Virtual Reality Storytelling – Spotlight on selected experiences

Spotlight on selected immersive experiences: how broadcasters, brands and filmmakers embrace VR

Virtual Reality Storytelling – Spotlight on selected experiences

2016 may be called the Year Zero for bringing virtual reality into consumers’ living rooms. The virtual reality market has picked up speed over the past year and VR has become more accessible to mainstream audiences. VR devices across various price-points are now available on the market, which enables broadcasters, media companies and brands to make use of the versatile possibilities VR experiences offer. […]

Chat about chatbots – a new engagement tool for broadcasters

Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.

Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.

Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.

Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.

Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]

Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

Narcos, Discover Westworld & Virtual Democracy Plaza: Today’s best digital activations

Narcos, Discover Westworld & Virtual Democracy Plaza: Today's best digital activations
How to speak like Pablo Escobar and more, in the latest & best online activations of TV shows!

Narcos: Speak Spanish Like El Patrón (Netflix, USA)

On September 5, 2016, shortly after it released the second season of its hit drama “Narcos”, Netflix teamed up with online language learning platform Babbel to help viewers and fans improve their Spanish. Under the slogan ‘Speak Spanish Like El Patrón’, a free demo has been released on Babbel. It teaches fans some of the terms used in the show with the help of real dialogues. The lesson, consisting of five parts, is available in six languages, including English, German, French, Italian, Swedish and Portuguese, and uses original photo and audio material from the show. It is promoted over Netflix and Babbel’s social media accounts, and has its own hashtag in different languages. […]

Who belongs in Westworld? Get the answers in Sky’s Instagram journey

Who belongs in Westworld? Get the answers in Sky's Instagram journey
Sky Atlantic invited viewers to go on an Instagram journey to find out if they would be suited to visit the wild world of “Westworld.”

In the UK and Ireland, HBO’s new sci-fi drama “Westworld” started airing on Sky Atlantic in early October. To engage audiences, the channel invited viewers to take a special Instagram journey that reveals if you belong in Westworld, the series’ Western-themed amusement park known for its wild ‘no rules’ policy. […]

November 2nd, 2016|Tags: , , , , , , , |

Virtual Reality Round-Up with Westworld and Sky – compiled by MESA

Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

To help promote its highly praised sci-fi drama “Westworld,” HBO debuted a new virtual reality experience for the show at this month’s New York Comic-Con, and the network had fun setting it up: attendees of the convention were required to book an appointment with Delos Destinations, the fictional company in the show itself. They were then sent to another location in New York set up to look like the Westworld arrival hall, where the VR experience began with an HTC Vive headset. […]

Netflix and HBO Get Smart for “Narcos” and “Westworld”

Netflix and HBO Get Smart for "Narcos" and "Westworld"
Before its anticipated sci-fi series “Westworld” lands Oct. 2, HBO went all out with a new promotion for the series: a unique web site that does more than just tout the show, according to a report from VAST MEDIA.

HBO in late August launched the website ‘Discover Westworld’, a fake travel landing page that has all the makings of a real tourist destination, including room bookings, park information, and even an employee login area. You wouldn’t know it was fake if you just happened upon it, and might just try to make a reservation for the theme park.

The web site does two things: it not only serves as a promotion for the series, but adds a layer to the key question the series poses to viewers: who would you become if you’re in a fantasy world? […]

September 10th, 2016|Tags: , , , , , , |

Netflix’s Flixtape, Game of Thrones & MTV VMAs: Today’s best digital activations

Netflix's Flixtape, Game of Thrones & MTV VMAs: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV digital activations? Find out in our latest round-up

Flixtape (Netflix, USA)
In mid-July 2016, streaming service Netflix launched the ‘Flixtape’ generator, which allows users to create custom sharable playlists filled with Netflix content. The initiative is a nostalgic homage to mixtapes. To create a ‘Flixtape’, users need to visit a dedicated microsite and first choose a name for the digital tape. The name should relate to the type of content that can be chosen in the next steps. The generator then suggests three Netflix titles to include in the ‘Flixtape’ based on the name chosen. However, users can customize its content and remove and add titles that Netflix offers. A total of six titles can be added to the playlist. […]

Netflix faceswaps, GoT+Spotify & Ministerio VR: Today’s best social TV

This month’s best social TV activations bring a new dimension to your favorite series, inviting you to be so much more than a mere spectator
Netflix faceswaps, GoT+Spotify & Ministerio VR: Today's best social TV
One of Snapchat’s most popular features at the moment is face swap, a lens that exchanges a user‘s face with someone else‘s in a photo or video. Based on this fascinating and sometimes disturbing phenomenon, Netflix has teamed up with creative agency Darewin to launch ‘#NetflixSwap‘, an outdoor print campaign in France that allows fans to do face swaps with heroes from Netflix original series. […]

Game of Thrones: HBO Now begins 50-day countdown to premiere

HBO Now begins 50-day countdown to 'Game of Thrones' premiereHBO’s hit series Game of Thrones returns for its much anticipated sixth season on 24 April and to appeal to fans’ appetite for the new episodes, the network kicked off a 50-day countdown to season six on HBO Now. […]

March 29th, 2016|Tags: , , , , , , |