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Snapchat Originals – Exclusive White Paper

Since its early days as a messaging app, Snapchat has evolved into a dynamic and engaging platform. The number of media partners creating daily content has steadily increased. The next step for Snap: making a push into TV territory. This exclusive white paper features a selection of original Snapchat shows and channels. Download the white paper and discover why Snapchat shows might represent the next generation of mobile TV.

Snapchat Originals – Exclusive White Paper […]

Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV

So You Think You Can Dance, Geordie Shore & Rising Star: Today’s Best Social TV, by VAST MEDIA

Who’s raising the bar in social TV this summer?

SO YOU THINK YOU CAN DANCE: DANCE PARTY WITH VYCLONE (FOX, USA)

In late June, FOX teamed up with the video sharing app Vyclone to extend the current season of So You Think You Can Dance. Viewers are asked to record themselves dancing with contestants of the past seasons and upload the videos. […]

Broadcaster Social TV Twitter Strategies: The World’s Best Practices 2012

From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.

In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.

Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]