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Netflix’s Flixtape, Game of Thrones & MTV VMAs: Today’s best digital activations

Netflix's Flixtape, Game of Thrones & MTV VMAs: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV digital activations? Find out in our latest round-up

Flixtape (Netflix, USA)
In mid-July 2016, streaming service Netflix launched the ‘Flixtape’ generator, which allows users to create custom sharable playlists filled with Netflix content. The initiative is a nostalgic homage to mixtapes. To create a ‘Flixtape’, users need to visit a dedicated microsite and first choose a name for the digital tape. The name should relate to the type of content that can be chosen in the next steps. The generator then suggests three Netflix titles to include in the ‘Flixtape’ based on the name chosen. However, users can customize its content and remove and add titles that Netflix offers. A total of six titles can be added to the playlist. […]

Netflix faceswaps, GoT+Spotify & Ministerio VR: Today’s best social TV

This month’s best social TV activations bring a new dimension to your favorite series, inviting you to be so much more than a mere spectator
Netflix faceswaps, GoT+Spotify & Ministerio VR: Today's best social TV
One of Snapchat’s most popular features at the moment is face swap, a lens that exchanges a user‘s face with someone else‘s in a photo or video. Based on this fascinating and sometimes disturbing phenomenon, Netflix has teamed up with creative agency Darewin to launch ‘#NetflixSwap‘, an outdoor print campaign in France that allows fans to do face swaps with heroes from Netflix original series. […]

Game of Thrones: Sky Atlantic encourages fans to masquerade themselves

Game of Thrones: Sky Atlantic encourages fans to masquerade themselves
This post contains SPOILERS about “Game of Thrones” season 6.

On April 24th, “Game of Thrones” finally returned with the premiere of season six and a shocking plot twist at the end of the episode that got fans talking.

Spoiler alert!

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Game of Thrones: HBO Now begins 50-day countdown to premiere

HBO Now begins 50-day countdown to 'Game of Thrones' premiereHBO’s hit series Game of Thrones returns for its much anticipated sixth season on 24 April and to appeal to fans’ appetite for the new episodes, the network kicked off a 50-day countdown to season six on HBO Now. […]

March 29th, 2016|Tags: , , , , , , |

The SVOD Throwdown – A Look at Netflix’ Strongest Competitors

The SVOD Throwdown - A Look at Netflix' Strongest Competitors

For many years, Netflix has been the flagstaff name in the streaming market. The industry giant not only changed the way audiences consume content, but also prides itself in its high quality original content and excels in marketing it to its users and engaging fans.  […]

Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV

Game of Thrones, American Idol & Mr Robot: Today’s Best Social TV, by VAST MEDIA

What shows are raising the social TV bar? Here are 3 campaigns you should have a look at!

Game of Thrones: #GOTWAR 2015 (Canalsat, France)
In anticipation of the fifth season of Game of Thrones, which premiered in France on April 13, 2015, French Pay-TV operator Canalsat again launched a Twitter-based ‘#GoTWar’ (designed and produced by Bigger than Fiction). From April 1 to 4, fans could join one of four armies and then participate in the daily Twitter battles taking place between 12 and 4 pm for the chance to win tickets for a private advanced screening of the first episode of season 5 on April 9. To enter the sweepstakes, fans had to write at least one Tweet including the channel’s Twitter handle @Canalsat, the hashtag #GoTWar and the hashtag of the army they wanted to join – #ArméeStark, #ArméeBaratheon, #ArméeLannister or #ArméeTargaryen (the four main houses fighting for the Iron Throne in the series). All tweets and retweets with an army’s hashtag added one soldier to that army. […]

Game of Thrones: Catch Drogon Social Dragon Hunt

Game of Thrones: Catch Drogon Twitter Dragon Hunt - #CatchDrogon

A few days before the US premiere of “Game of Thrones” season 5 on April 12, 2015, HBO teamed up with agency 360i to stage a social media stunt on Twitter, Facebook and Instagram around the dragon Drogon. Drogon is one of three dragons of Daenerys Targaryen, one of the main character of “Game of Thrones”. In the final episodes of season 4, the dragons haunted goats and finally killed a child. After this, Daenerys chained up two of them, but Drogon, the largest one, could escape.
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April 13th, 2015|Tags: , , , , , , , |

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

Game of Thrones, The Taste & What Ze Teuf: Today’s Best Social TV

Game of Thrones, The Taste & What Ze Teuf: Today’s Best Social TV

Which networks and shows are innovating in social TV right now?

Game of Thrones: Roast Joffrey Social Event (HBO, USA)

HBO launched a special community event on its second-screen platform HBO Connect on December 12, 2013. Fans of “Game of Thrones” were invited to a so-called internet roast to lampoon King Joffrey Baratheon – a main character of the drama. He is one of the most hated fictional characters in TV history. In 2013 only, more than 30,000 Tweets with his name and the word “hate” were posted. […]

Game of Thrones – Digital promotion beyond the screen

Game of Thrones White Paper

 

Few shows have benefitted from as many ground-breaking beyond-TV activations as HBO’s fantasy series Game of Thrones. Here they all are!

Before being a television drama, Game of Thrones is a unique narrative world. This world exists for the sole purpose of being explored by readers (first) and viewers (afterwards). […]