Discover a selection of 15 digital TV brand extensions created by broadcasters around TV shows during the past 3 months.
There are many different approaches to promoting and extending television programmes online. As shows of all genres are being extended online before, during and after broadcast time, different platforms and strategies are being used by broadcasters to extend the on-air experience of television. […]
From Twitter voting in Project Runway and the VMAs to Geordie Shore competitions, VAST MEDIA presents the best uses of Twitter in TV of late 2012.
In 2012, the Social TV landscape has been buzzing. TV broadcasters are offered a multiplicity of solutions to enhance their schedules and propel programmes onto the second screen.
Among the diverse range of options, a key player has emerged at the heart of most social TV strategies: Twitter, which has established itself as television’s favorite choice for second screen strategies. […]