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France 2 launches immersive escape game experience for season 2 of Les Témoins

France 2 launches immersive escape game experience for season 2 of Les Témoins
For the season two premiere of crime drama “Les Témoins” (“Witnesses”), France 2 and production company Cinétévé launched an immersive escape game experience with virtual reality elements.

In ‘Émilie S. – Libérez Émilie’, fans of the series are challenged to free Émilie Sauvage, the first murder victim of season two, from her prison. The game can be played as an actual escape room adventure at La Pièce in Paris or online at liberez-emilie.fr. Both escape experiences are designed for two players, with one playing the game in virtual reality. […]

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

Mr. Robot, Fête de la Musique & Orange Is the New Black: Today’s Best Social TV

What shows are making TV more interactive these days? Here are 3 social TV campaigns worth watching …

Mr. Robot: #deletemydebt Hacktivation (USA Network, USA)
In another marketing effort to promote the new hacker drama Mr. Robot shortly prior to its premiere on June 24, 2015, USA Network teamed up with the social video platform and gamer community Twitch for a 72-hour “Hacktivation” campaign that erased more than $100,000 in consumer debt. Between June 18 and 20, users could watch a daily livestream of the hacking collective fsociety, which is featured in the series, on Twitch.tv/WhoIsMrRobot or WhoIsMrRobot.com/live for the chance to win instant cash. Developed by digital agency iStrategyLabs, the “Hacktivation” campaign was inspired by the Mr. Robot main protagonist, a hacker, and his mission to free people from the oppression of debt. […]