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‘Got Talent’ gives talent the opportunity to present via Facebook and Instagram

'Got Talent' gives talent the opportunity to present via Facebook and Instagram

“Got Talent” fans could become ‘Big in Bangkok’ and have their videos shown on a giant video screen in Thailand’s capital in an event that was also streamed live on Facebook

On March 18 “Talang”, the Swedish version of talent show “Got Talent”, launched its seventh season. To celebrate, the channel gave Swedes the unique opportunity to become ‘Big in Bangkok’ and show their talent on a giant video screen in Thailand’s capital on the day of the premiere. For the chance to be featured on the screen that TV4 rented for the event, talented viewers simply had to shoot a video of their talent and upload it to Facebook or Instagram with the hashtag #Talang2017 until March 11. […]

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today’s best digital activations

Timeless VR, American Music Awards chatbot & Nord-Pixel-Derby football: Today's best digital activations

Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up.

[…]

Chat about chatbots – a new engagement tool for broadcasters

Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.

Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.

Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.

Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.

Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]

Homeland, Santa Clarita Diet & Got Talent: Today’s best digital activations

Homeland, Santa Clarita Diet & Got Talent: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV activations? Find out in our latest round-up

Homeland: Surveillance Mission (Showtime, USA)
Gearing up for season six of political thriller series “Homeland”, which is set in New York City this time and will premiere on January 15, Showtime created an interactive New York City walking tour. The ‘Homeland: Surveillance Mission’ tasks fans to head to different physical show-related locations and unlock exclusive content from the new episodes. Additionally, fans can enter a sweepstakes from December 19 through December 30 for the chance to win cash and goodies. […]

The Walking Dead – The live game on Facebook

The Walking Dead - The live game on Facebook
For the new season of “The Walking Dead” FOX and RTL II (pay TV channel FOX premiered season 7 on October 24; RTL II starts airing the sixth season on November 5, 2016), the channels teamed up for the first ever interactive live game on Facebook. On November 2nd and 4th, fans of the series are called upon to visit the channel’s Facebook pages to witness two YouTube stars being attacked by zombies. By using the Facebook reaction buttons, viewers could influence the happenings in real time and help the YouTubers escape. In addition, they had the chance to win 5,000€. […]

Narcos: Live hunt for Pablo Escobar on Twitch and Facebook by Netflix

Narcos: Live hunt for Pablo Escobar on Twitch and Facebook by Netflix
The second season of the critically acclaimed series “Narcos” was released on September 2nd, 2016, and revolves around the legendary hunt for the Columbian drug kingpin Pablo Escobar. Netflix Germany invited four popular gamers to hunt down “Narcos'” Escobar themselves by competing in a number of challenges, both physically and mentally challenging. The whole event was titled ‘Jagd auf Escobar’ (Hunt for Escobar) and was streamed live on Twitch and Facebook at 6pm on September 25th, 2016. […]

Empire: Fox launches digital aftershow with Lincoln Motor on Facebook

Empire: Fox launches digital aftershow with Lincoln Motor on Facebook
For the third season of its musical drama Empire, which premiered on September 21st, Fox introduced The Lincoln Empire After-Show.

Every week after a new episode airs, fans will be encouraged to head to Facebook Live for the new official after-show, which is hosted by Comedian Amanda Seales and sponsored by the Lincoln Motor Company (hence the name of the show). Lincoln has been the official sponsor of the hit series since its second season. […]

Netflix’s Flixtape, Game of Thrones & MTV VMAs: Today’s best digital activations

Netflix's Flixtape, Game of Thrones & MTV VMAs: Today's best digital activations
Who’s pushing the boat out in terms of innovative TV digital activations? Find out in our latest round-up

Flixtape (Netflix, USA)
In mid-July 2016, streaming service Netflix launched the ‘Flixtape’ generator, which allows users to create custom sharable playlists filled with Netflix content. The initiative is a nostalgic homage to mixtapes. To create a ‘Flixtape’, users need to visit a dedicated microsite and first choose a name for the digital tape. The name should relate to the type of content that can be chosen in the next steps. The generator then suggests three Netflix titles to include in the ‘Flixtape’ based on the name chosen. However, users can customize its content and remove and add titles that Netflix offers. A total of six titles can be added to the playlist. […]

Marketing Mr. Robot

Marketing Mr. Robot

Originally published at C21 Media

Nicole Greiner, research analyst at VAST MEDIA, explores USA Network’s launch of the second season of “Mr. Robot” – the first in a new monthly series of articles from VAST MEDIA, tracking digital content marketing innovations in partnership with C21‘s FutureMedia.

After launching in June last year, hacker drama “Mr. Robot” quickly became USA Network’s signature show, redefining the cabler and forging a new path for its original dramas. And while the series has been a hit among viewers and critics alike, its clever and unexpected marketing has also received widespread acclaim.

“Mr. Robot’s” ongoing marketing campaign is as radical and as much a dramatic departure from regular efforts as the show itself. It impressively shows how broadcasters can build a devoted audience of hardcore fans by targeting not the masses, but rather a niche demographic that can identify with the themes and ethos of the show. […]

RTL2 News: Extended linear broadcast with Facebook Live

RTL2 News: Extended linear broadcast with Facebook Live
Last week, German broadcaster RTL2 started using Facebook Live to take viewers backstage during “RTL2 News”. Every Wednesday, viewers can now tune in to the live stream to get an exclusive behind-the-scenes look and have their questions answered before, during, and after the show. […]

July 20th, 2016|Tags: , , , , , , |