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Snapchat meets TV

Snapchat meets TV

Snap’s recent US$24bn IPO generated a wave of headlines, as did NBCUniversal (NBCU)’s whopping US$500m investment in the company. Many might wonder what the US studio sees in the California-based start-up behind social messaging service Snapchat, but the latter’s gradual evolution into a media powerhouse offers plenty of clues.

The dynamic and engaging platform continues to grow in popularity and is embraced by millennials especially, a hard-to-reach generation that gradually shifts its attention from TV to mobile. […]

Virtual Reality Round-Up: Star Trek, 24: Legacy, Golden Globes

Virtual Reality Round-Up: Star Trek, 24: Legacy, Golden Globes
Here’s a run-down of recent virtual reality-related entertainment items, via Berlin-based research and consulting company VAST MEDIA.

  • For the 2017 Golden Globes, entertainment network E! News showed off its “E! Live 360″ experience, which included coverage of both the red carpet and the awards themselves. The experience allowed users to pick where on the red carpet they wanted to be, and was hosted by the network’s Will Marfuggi. Available for both iOS and Android devices, the experience also included a social media monitor, asking viewers to weigh in on Twitter.  […]

MIPTV 2014: How to be a Social Climber

MIPTV 2014 Session: The Producer's Toolbox: 10 Things You Should Know For Your Digital Strategy - How to be a Social Climber

MIPTV 2014 Session: The Producer’s Toolbox – How to be a Social Climber

Create a social-media buzz between episodes and your show will climb, said Matthias Puschmann of Germany’s VAST MEDIA. He brought case studies including E!’s “Rich Kids Of Beverly Hills” to the The Producer’s Toolbox: 10 Things You Should Know For Your Digital Strategy session.
That show, itself inspired by Instagram and Tumblr, created engagement with an Instagram-activated scavenger hunt. Discovery, meanwhile, built a tweet-powered distillery, where viewers of “Moonshiners” tweeted their votes to choose the brew they were making. “It used a key element of the show in an effective digital campaign to create a social buzz,” Puschmann said. […]