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Netflix faceswaps, GoT+Spotify & Ministerio VR: Today’s best social TV

This month’s best social TV activations bring a new dimension to your favorite series, inviting you to be so much more than a mere spectator
Netflix faceswaps, GoT+Spotify & Ministerio VR: Today's best social TV
One of Snapchat’s most popular features at the moment is face swap, a lens that exchanges a user‘s face with someone else‘s in a photo or video. Based on this fascinating and sometimes disturbing phenomenon, Netflix has teamed up with creative agency Darewin to launch ‘#NetflixSwap‘, an outdoor print campaign in France that allows fans to do face swaps with heroes from Netflix original series. […]

Daredevil: Netflix uses billboards to ignite social media battle

Daredevil: Netflix uses billboards to ignite social media battleTo get fans excited for “Daredevil’s” much anticipated season two release (which launched on March 18th), Netflix launched a promotional outdoor billboard campaign enriched with a major digital component.

Fans on social media were called upon to ‘Join The Fight’ by using dedicated hashtags to see the billboards evolve. […]

March 31st, 2016|Tags: , , , , , |

Daredevil Red Thread Investigation Board

Daredevil Red Thread Investigation Board

On April 10, 2015, all episodes of the first season of the new superhero crime drama “Daredevil” were released. The same day, Netflix launched the ‘Red Thread Investigation Board’, a Tumblr-based companion website that helps fans keep track of all the plots, characters and their connections. The website, which will be regularly updated, was developed by digital marketing agency Addison Interactive. […]

April 21st, 2015|Tags: , , , |