Months pass and TV gets more and more interactive: here are 3 social TV campaigns you should know about!
Sense8: Degrees of Music Separation (USA/International)
To give fans of drama series “Sense8″ the opportunity to immerse themselves in the musical world of the series, Netflix partnered with Spotify and launched the interactive map ‘Degrees of Music Separation’ on July 16, 2015. Available at Sense8onSpotify.com, the music map allows users to explore their personal musical connections and get to know all eight main characters of the show. Users can access their personal music map by entering their location and connecting with their Spotify account. Based on their saved Spotify tracks, albums, and private playlists, users are provided with a global visualization of their favorite artists from all seven continents, allowing them to explore the connections to their own location. Artists are indicated through icons outlined in green and are connected to a user’s location through green lines. Clicking on an artists’ icon starts a curated music track. […]