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MTV Music WG – Social TV & Crossmedia Case Study

Social TV & Crossmedia Case Study: MTV Music WG

On July 21, 2014, the three residents of MTV Germany’s “MTV Music WG” moved into a villa in Berlin, which will be their home for one year. “MTV Music WG” is a non-scripted reality show in which three young people, aged between 18 and 20, live together and document their life in Germany’s capital via Twitter, Facebook, Instagram, YouTube and their personal blogs on the show’s website. […]

August 15th, 2014|Tags: , , , , , , , |

Millionärswahl – Social TV & Crossmedia Case Study

In mid-October 2013, ProSiebenSat.1 announced a new type of casting show that directly connects social networks with a TV show. “Millionärswahl – Demokratisch reich werden” (Millionaire voting – get rich democratically) will premiere on TV sometime in January 2014 and will be produced by Brainpool.

The distinctive feature of this crossmedia event is the voting process as there are no judges. Instead, the candidates decide amongst themselves who will make it to the next round and will become a millionaire in the end. In order to convince the others to vote for them, the candidates can e.g. show a talent or present a business idea or charity cause worth supporting. […]

October 29th, 2013|Tags: , , , , |

The X Factor Italy – Social TV & multi-screen Case Study

Social TV & multi-screen Case Study: The X Factor Italy

Analysts VAST MEDIA explain why the music talent show’s digital deployment set a gold standard in Italy.

The X Factor is one of the most successful formats of the past 10 years, adapted and circulating across multiple territories worldwide.

It is also one of international TV formats that has been extended online the most, with dozens of online initiatives being launched by broadcasters internationally. Click for examples on smartphone and tablet second-screen apps, online voting platforms, Facebook games, mobile auditions, live-tweeting, interactive branded websites.

Today, we take a closer look at the latest chapter in history of the Social TV and branded extensions of The X Factor by exploring the set of second-screen solutions launched by Sky for the fifth edition of the talent show in Italy. […]

December 5th, 2012|Tags: , , , , , , , , |