Which networks and brands are best leveraging social TV right now? Experts VAST MEDIA share the latest:
MODERN FAMILY: MOFY NATION (USA NETWORK, USA)
In anticipation of their Modern Family premiere on September 24, 2013, USA Network, which has acquired the syndication rights to ABC’s comedy back in 2010, launched “MOFY Nation“, a central digital hub for Modern Family, for fans who want to engage with the show. The network airs the first four seasons of Modern Family five nights a week.
‘MOFY’ stands for “Make Our Family Yours” and is the network’s acronym for fans of the series. They are encouraged to become testimonials for the show by uploading photos of themselves or family members who have been inspired by the show and its characters. The photos are featured on a fan collage, the website’s front page and some of them may even be featured on-air. Other features on the website include a meme generator as well as the option to officially join the ‘MOFY Nation’ and to “declare allegiance”. The website also hosts a RebelMouse social wall where fans can follow the discussion about the show on various social networks. […]