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Chat about chatbots – a new engagement tool for broadcasters

Over the past two years, artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services.

Chatbots in particular have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers.

Although not yet as widely discussed as another quickly evolving technology – virtual reality – chatbots may influence the future of not only brands but also entertainment.

Media companies and broadcasters can benefit from the use of chatbots, and the new experiences they enable, as well. Over the past few months, they have already begun to dip their toes into chatbot waters, illustrating the potential this technology offers and how it presents a new way to extend the content offer and drive fan engagement.

Whether chatbots really evolve into a useful, value-adding technology for the TV industry remains to be seen. But some TV and production companies are already putting them to work. We put together some pioneering chatbot examples, covering possibilities for formats and drama series, which might pave the way for future best practices. […]

Chatbots: a special VAST REPORT

Chatbots: a special VAST REPORT
Over the past two years artificial intelligence systems and automation technologies have become increasingly popular tools for enhancing sales, marketing and customer services. Especially chatbots have gained immense popularity in 2016 and numerous companies and brands have launched their own bots in order to enhance their services and engage with customers. […]

Humans: Channel 4 launches elaborate multi-platform campaign

Humans: Channel 4 launches elaborate multi-platform campaign for season twoChannel 4 promotes ‘Humans’ with elaborate multi-platform marketing stunt.

To get fans excited for the October season two premiere of the science fiction drama “Humans”, Channel 4 launched an elaborate marketing campaign that issued a product safety recall for malfunctioning ‘Synths’, the series’ life-like humanoids. The promotional campaign was run both offline and online and refers to a plot line of season one, in which several Synths revolt against their human owners. […]

Virtual Reality Among Olympics-Related Media Options

Virtual Reality Among Olympics-Related Media Options
Virtual reality (VR) apps, an online video series from Comcast’s NBC Universal and Fandango in which Olympics athletes talk about the movies that have inspired them, and an online video series featuring Olympians and YouTube personality Flula Borg are just a few of the case study examples of Olympics-themed content that have been curated by Berlin-based research and consulting company Vast Media.

“Vive Rio: Heroinas” is a VR app from Spanish pubcaster RTVE Lab and Madrid communications company inMediaStudio that launched July 20. It provides viewers with a 360-degree peak at how some of Spain’s top female athletes train for the Olympics. It’s available for Android and iOS mobile devices, as well as HTC Vive, Oculus Rift and Samsung Gear VR headsets. […]

Driven to Distraction: new prank web series by Channel 4 and Aviva

Driven to Distraction: new prank web series by Channel 4 and Aviva

Channel 4, Zenith UK and insurance company Aviva teamed up to launch “Driven to Distraction,” a web series inspired by Aviva’s ‘Good Thinking’ initiative. The six-part series aims at inspiring good thinking behind the wheel and stars celebrities and members of the public in a prank road trip show. […]

June 22nd, 2016|Tags: , , , , , , |

Sense8, Years & Years and Snapchat Murder Mystery: Today’s Best Social TV

Sense8, Years & Years and Snapchat Murder Mystery: Today's Best Social TV
Months pass and TV gets more and more interactive: here are 3 social TV campaigns you should know about!

Sense8: Degrees of Music Separation (USA/International)
To give fans of drama series “Sense8″ the opportunity to immerse themselves in the musical world of the series, Netflix partnered with Spotify and launched the interactive map ‘Degrees of Music Separation’ on July 16, 2015. Available at Sense8onSpotify.com, the music map allows users to explore their personal musical connections and get to know all eight main characters of the show. Users can access their personal music map by entering their location and connecting with their Spotify account. Based on their saved Spotify tracks, albums, and private playlists, users are provided with a global visualization of their favorite artists from all seven continents, allowing them to explore the connections to their own location. Artists are indicated through icons outlined in green and are connected to a user’s location through green lines. Clicking on an artists’ icon starts a curated music track. […]

September 1st, 2015|Tags: , , , , , , , , , , |

Top 10 case studies 2014 of our TV@WEB Database

Here are the top 10 case studies 2014 of our TV@WEB Database with Sherlock, Utopia, The Voice, Rising Star, 24h Jerusalem among others  – based on views […]

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

The Secret Life of Students – a Transmedia Case Study

#TVatWEB top case of the week: The Secret Life of Students - a Transmedia Case Study

Channel 4’s new four-part documentary series “The Secret Life of Students” premiered a few months ago on July 3, 2014. The show is produced by multi-award winning production company Raw TV and follows the life of 12 first-year students as they leave home to study at Leicester University, exploring the drama of their new experiences as well as their digital communication.  […]

Game of Thrones, The Taste & What Ze Teuf: Today’s Best Social TV

Game of Thrones, The Taste & What Ze Teuf: Today’s Best Social TV

Which networks and shows are innovating in social TV right now?

Game of Thrones: Roast Joffrey Social Event (HBO, USA)

HBO launched a special community event on its second-screen platform HBO Connect on December 12, 2013. Fans of “Game of Thrones” were invited to a so-called internet roast to lampoon King Joffrey Baratheon – a main character of the drama. He is one of the most hated fictional characters in TV history. In 2013 only, more than 30,000 Tweets with his name and the word “hate” were posted. […]