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An inside look at BBC Earth’s chatbot for the ‘Real Happiness’ project

An inside look at BBC Earth's chatbot for the 'Real Happiness' project

BBC Earth America releases chatbot, that sends out customized animal videos as part of the Real Happiness mission to make users smile.

Based on the results of a recent study by BBC Earth and Berkeley University, that reveal that watching nature documentaries can trigger happiness, BBC Earth launched the Real Happiness project. The idea is to bring joy to as many people as possible by connecting them to the natural world. As part of the project, BBC released the ‘Happybot’ chatbot on Facebook Messenger on March 8th. […]

March 24th, 2017|Tags: , , , , , , , |

‘Got Talent’ gives talent the opportunity to present via Facebook and Instagram

'Got Talent' gives talent the opportunity to present via Facebook and Instagram

“Got Talent” fans could become ‘Big in Bangkok’ and have their videos shown on a giant video screen in Thailand’s capital in an event that was also streamed live on Facebook

On March 18 “Talang”, the Swedish version of talent show “Got Talent”, launched its seventh season. To celebrate, the channel gave Swedes the unique opportunity to become ‘Big in Bangkok’ and show their talent on a giant video screen in Thailand’s capital on the day of the premiere. For the chance to be featured on the screen that TV4 rented for the event, talented viewers simply had to shoot a video of their talent and upload it to Facebook or Instagram with the hashtag #Talang2017 until March 11. […]

You Are Wanted: Amazon launches virtual reality experience for first German original show

Amazon launches 'You Are Wanted' virtual reality experience for first German original show

Prior to the debut of Amazon’s very first German original series “You Are Wanted”, Amazon Prime Video Germany launched a VR experience on Facebook that offers fans a chance to win tickets to an exclusive preview of the series. “You Are Wanted” premieres on March 17th and Amazon Prime Video Germany will host the preview on March 15 in Berlin. […]

The Voice France launches blind auditions in virtual reality

With the launch of the MyTF1 VR app TF1 invites viewers to experience the “The Voice” blind auditions as coaches in virtual reality.

The Voice launches blind auditions in virtual reality

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Escape Valentin: the first online digital escape game by Discovery Investigation France

Escape Valentin: the first online digital escape game by Discovery Investigation France

Escape Valentin – the first digital Valentine’s Day-themed escape game that promotes special programming by Discovery Investigation France.

Just in time for Valentine’s Day, Discovery Investigation France launched the online escape game “Escape Valentin” on February 13th. Promoting the special Valentine’s Day-themed crime evening on the channel, the interactive game, which is the first digital escape game, is available on a dedicated microsite until February 27. Players can connect the game with their Facebook accounts to personalize the experience. Furthermore, participants have the chance to win an XBox One or vouchers for SFR’s video-on-demand service. […]

Santa Clarita Diet: Incorporating the Series’ Themes into Engagement Initiatives

Zombies have long made their way into popular culture and show creators who wish to pick up on the subject run the risk of boring audiences with yet another horror series about the dread of the undead. Victor Fresco, the showrunner of “Santa Clarita Diet”, chose to go another path by creating a twisted comedy that picks up on critique of modern suburbia intermingled with gory zombieism.

The release of the first “Santa Clarita Diet” teaser left many viewers puzzled and raised more questions than it answered. Apart from being baffled by the dazzling cast that includes movie star Drew Barrymore, viewers are also left in the dark about the overall genre and theme of the show. The teaser first seems to sing the virtues of one of those modern diets any stereotypical middle-class suburban wife and mother might wish to try out, when a sudden dark twist is added, as the diet requires eating ‘whoever you want’. The stark contrast between suburban everyday-life and gory cannibalism is what makes this Netflix Original so unique.

Netflix releases original horror comedy series "Santa Clarita Diet" / Copyright: Netflix, Inc.

Netflix built the promotional campaign for “Santa Clarita Diet”, on this odd interplay of comedy and horror and promoted the unusual diet of main character Sheila Hammond as a “real” diet that will leave people feeling more alive and energetic, just as the suburban mother and wife feels after turning into a zombie. The show was released worldwide on February 3, 2017. […]

February 23rd, 2017|Tags: , , , , , , , |

War Against Lies – RTVE uncovers a new ways of digital investigations

War Against Lies: RTVE uncovers a new ways of digital investigations
RTVE’s Lab and “En Portada” launched a transmedia project about new ways of digital investigations.

“Guerra a la Mentira” (War against Lies) is a new RTVE transmedia project that was launched at the end of January. It consists of the same-named interactive documentary and the on-air documentary “En Portada” (On the Front Page), which aired on January 30, 2017. The webdoc leads users through various conversational narrations that aim to demonstrate how open source verification can be used to find the truth about crimes around the world. At the end of each conversation, users are tasked to solve an interactive challenge themselves. The webdoc is available at the Lab RTVE website in both Spanish and English. […]

February 21st, 2017|Tags: , , , , , |

24: Legacy – Fox is pulling the social strings for 24 reboot

24: Legacy - Fox is pulling the social strings for 24 reboot
Fans of the much anticipated FOX action series “24: Legacy”, which premiered on Suberbowl night, had many chances of engaging with the series on various different platforms.

To promote the premiere and to excite fans, FOX has not only started a small Twitter campaign, but has also teamed up with several popular influencers to promote the series on Snapchat, and has joined forces with Amazon to bring sounds of “24: Legacy” into viewers’ homes. […]

February 8th, 2017|Tags: , , , , , , , , , |

Meet Novi, the new chatbot by digital content network funk

Meet Novi, the new chatbot by digital content network funk
In January 2017, the youth-oriented content network funk started publishing news via the Facebook Messenger chatbot ‘Novi’.

Next to daily updates on recent developments, the bot also delivers in-depth background stories on current affairs, all supported by additional images, videos and GIFs. The chatbot was developed by German pubcaster NDR and the news magazine “Tagesschau” and is currently still in beta testing. […]

Guyane: CANAL+ takes people into the depths of the Amazon rainforest

Guyane: CANAL+ takes people into the depths of the Amazon rainforest
To promote their new original series “Guyane” (international title: “Ouro”), which premieres January 23rd, French pay-TV giant CANAL+ partnered with ad agency BETC Paris to take people into the depths of the Amazon rainforest.

The adventure drama revolves around a 20-year-old geology student from Paris who travels to French Guiana to do an internship in a gold mining company. Just like the series’ protagonist, commuters on the Paris Métro line 3 now get to enjoy a jungle atmosphere at the station Opéra, which was transformed into an exotic jungle in a marketing stunt developed by BETC. The huge installation, which will be there until February 1st, not only informs about the series’ premiere date, but also encourages commuters to head to Instagram, where CANAL+ and the agency give users the chance to become a gold digger themselves. […]

January 25th, 2017|Tags: , , , , , , , |