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The Voice France launches blind auditions in virtual reality

With the launch of the MyTF1 VR app TF1 invites viewers to experience the “The Voice” blind auditions as coaches in virtual reality.

The Voice launches blind auditions in virtual reality

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Escape Valentin: the first online digital escape game by Discovery Investigation France

Escape Valentin: the first online digital escape game by Discovery Investigation France

Escape Valentin – the first digital Valentine’s Day-themed escape game that promotes special programming by Discovery Investigation France.

Just in time for Valentine’s Day, Discovery Investigation France launched the online escape game “Escape Valentin” on February 13th. Promoting the special Valentine’s Day-themed crime evening on the channel, the interactive game, which is the first digital escape game, is available on a dedicated microsite until February 27. Players can connect the game with their Facebook accounts to personalize the experience. Furthermore, participants have the chance to win an XBox One or vouchers for SFR’s video-on-demand service. […]

Santa Clarita Diet: Incorporating the Series’ Themes into Engagement Initiatives

Zombies have long made their way into popular culture and show creators who wish to pick up on the subject run the risk of boring audiences with yet another horror series about the dread of the undead. Victor Fresco, the showrunner of “Santa Clarita Diet”, chose to go another path by creating a twisted comedy that picks up on critique of modern suburbia intermingled with gory zombieism.

The release of the first “Santa Clarita Diet” teaser left many viewers puzzled and raised more questions than it answered. Apart from being baffled by the dazzling cast that includes movie star Drew Barrymore, viewers are also left in the dark about the overall genre and theme of the show. The teaser first seems to sing the virtues of one of those modern diets any stereotypical middle-class suburban wife and mother might wish to try out, when a sudden dark twist is added, as the diet requires eating ‘whoever you want’. The stark contrast between suburban everyday-life and gory cannibalism is what makes this Netflix Original so unique.

Netflix releases original horror comedy series "Santa Clarita Diet" / Copyright: Netflix, Inc.

Netflix built the promotional campaign for “Santa Clarita Diet”, on this odd interplay of comedy and horror and promoted the unusual diet of main character Sheila Hammond as a “real” diet that will leave people feeling more alive and energetic, just as the suburban mother and wife feels after turning into a zombie. The show was released worldwide on February 3, 2017. […]

February 23rd, 2017|Tags: , , , , , , , |

War Against Lies – RTVE uncovers a new ways of digital investigations

War Against Lies: RTVE uncovers a new ways of digital investigations
RTVE’s Lab and “En Portada” launched a transmedia project about new ways of digital investigations.

“Guerra a la Mentira” (War against Lies) is a new RTVE transmedia project that was launched at the end of January. It consists of the same-named interactive documentary and the on-air documentary “En Portada” (On the Front Page), which aired on January 30, 2017. The webdoc leads users through various conversational narrations that aim to demonstrate how open source verification can be used to find the truth about crimes around the world. At the end of each conversation, users are tasked to solve an interactive challenge themselves. The webdoc is available at the Lab RTVE website in both Spanish and English. […]

February 21st, 2017|Tags: , , , , , |

24: Legacy – Fox is pulling the social strings for 24 reboot

24: Legacy - Fox is pulling the social strings for 24 reboot
Fans of the much anticipated FOX action series “24: Legacy”, which premiered on Suberbowl night, had many chances of engaging with the series on various different platforms.

To promote the premiere and to excite fans, FOX has not only started a small Twitter campaign, but has also teamed up with several popular influencers to promote the series on Snapchat, and has joined forces with Amazon to bring sounds of “24: Legacy” into viewers’ homes. […]

February 8th, 2017|Tags: , , , , , , , , , |

Meet Novi, the new chatbot by digital content network funk

Meet Novi, the new chatbot by digital content network funk
In January 2017, the youth-oriented content network funk started publishing news via the Facebook Messenger chatbot ‘Novi’.

Next to daily updates on recent developments, the bot also delivers in-depth background stories on current affairs, all supported by additional images, videos and GIFs. The chatbot was developed by German pubcaster NDR and the news magazine “Tagesschau” and is currently still in beta testing. […]

Guyane: CANAL+ takes people into the depths of the Amazon rainforest

Guyane: CANAL+ takes people into the depths of the Amazon rainforest
To promote their new original series “Guyane” (international title: “Ouro”), which premieres January 23rd, French pay-TV giant CANAL+ partnered with ad agency BETC Paris to take people into the depths of the Amazon rainforest.

The adventure drama revolves around a 20-year-old geology student from Paris who travels to French Guiana to do an internship in a gold mining company. Just like the series’ protagonist, commuters on the Paris Métro line 3 now get to enjoy a jungle atmosphere at the station Opéra, which was transformed into an exotic jungle in a marketing stunt developed by BETC. The huge installation, which will be there until February 1st, not only informs about the series’ premiere date, but also encourages commuters to head to Instagram, where CANAL+ and the agency give users the chance to become a gold digger themselves. […]

January 25th, 2017|Tags: , , , , , , , |

El Chema: Escape from prison in Telemundo’s VR experience

El Chema: Escape from prison in Telemundo's VR experience
To excite for the new drama series “El Chema”, Telemundo launched an exclusive 360°/VR experience called ‘The Chema: A 360 Escape’. The experience allows viewers to undertake a tunnel escape from prison just like the series’ central character Chema Vengas, who is also known as El Chema. The series “El Chema” premiered on December 6th, and is a spin-off of the popular crime drama “El Señor de los Cielos”. […]

December 14th, 2016|Tags: , , , , , , , , , |

Gilmore Girls: A Year in the Life – You’ve been Gilmored

Netflix launched its "Gilmore Girls" revival in November
Almost a decade after it went off the air in 2007, “Gilmore Girls” returned with four 90-minute episodes on Netflix on November 25. The new episodes let fans revisit the beloved characters and settings and brought them back to Stars Hollow, the fictional Connecticut town in which the series is set. […]

December 8th, 2016|Tags: , , , , , , |

autograf: ARTE allows fans to create their own short animated videos

autograf: ARTE allows fans to create their own short animated videos
ARTE France launched autograf, a platform that generates short animated videos based on descriptions of series and films. The tool was created in partnership with Doncvoilà productions and the French cultural website SensCritique. […]

December 5th, 2016|Tags: , , , , , |