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funk by ARD and ZDF – Funking things up

funk by ARD and ZDF - Funking things up
Two years in the making, the web TV service and digital content network funk by German public broadcasters ARD and ZDF finally launched on October 1. The project’s working title had simply been ‘Junges Angebot’ (Young Offer) until only a couple of days before the launch.

Aimed at 14- to 29-year-olds, the digital-only network steps away from traditional TV towards online and social media platforms. Two of the pubcasters’ digital TV channels – EinsPlus and ZDFkultur – were shut down on September 30 to make way for funk, whose creators insisted from the very beginning that their youth ‘channel’ will in fact have nothing to do with linear TV. funk is more of a multiplatform network than a TV channel. […]

Offroad TV Content Marketing – Broadcasters on Snapchat, Tinder, Uber …

Offroad TV Content Marketing - Broadcasters on Snapchat, Tinder, Uber …

TV networks have always been confronted with the challenge of attracting new audiences while maintaining the attention of their current viewers. But building up a new fan base is not an easy task. With the rise of the internet and social media platforms, new opportunities have opened up. […]

24h Jerusalem – a new transmedia project by ARTE and BR

24h Jerusalem: a new transmedia project by ARTE and BR

In February 2014, ARTE and German public broadcaster BR launched the interactive platform 24hjerusalem.tv for its transmedia project and 24-hour long documentary “24h Jerusalem”. The platform features complementary second screen content. On April 12, the program will air online, on ARTE (both in France and Germany), BR and the Norwegian channel NRK. Six days later, it will be broadcast on the Finnish channel YLE.  “24h Jerusalem” was filmed in April 2013 by about 70 film crews from Europe, Israel and Palestine. It is a documentary about 24 hours in the city of Jerusalem and the daily lives of its citizens. […]

March 21st, 2014|Tags: , , , , , , , , |