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Find out how the most popular shows are engaging fans with thrilling social media campaigns:

THE VOICE: IDOLCARDS (PROSIEBEN / SAT.1, GERMANY)

The live shows of the local adaptation of the singing competition “The Voice” started airing at the end of 2014. To engage fans, German broadcasters ProSieben and Sat.1 teamed up with Twitter and Idolcard to provide fans with personalized digital autograph cards of their favorite coaches. The initial launch of the social campaign was promoted in a Vine video and on the show’s website. […]