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Smart Screen Round-Up: “Better Call Saul” Trivia, a “Genius” Chatbot

Smart Screen Round-Up: "Better Call Saul" Trivia, a "Genius" ChatbotHere’s a run-down of best-of-April Smart Screen-related entertainment items, via Berlin-based research and consulting company VAST MEDIA. […]

Better Call Saul: Saul in the mind

AMC’s critically acclaimed Breaking Bad prequel Better Call Saul tells the story of criminal lawyer Jimmy McGill, the man who eventually becomes Saul Goodman and the lawyer of Walter White.

While the promotion for the show’s first two seasons mainly revolved around Jimmy, AMC seized a unique opportunity for the show’s third season, which premiered on April 10: the return of iconic villain Gus Fring and his fictional fast-food chain Los Pollos Hermanos, both of which fans are very familiar with from Breaking Bad.

The Los Pollos Hermanos experience

Drug lord Gus Fring and his fast-food restaurant chain Los Pollos Hermanos, which is mainly a front for money laundering and illegal activities, first appeared in the second season of the original series. […]

April 27th, 2017|Tags: , , , , , , , , |

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA

Virtual Reality Round-Up: MTV, Discovery Tackle VR in Different Ways – compiled by MESA
Here’s a run-down of recent virtual reality-related entertainment items via Berlin-based research and consulting company VAST MEDIA.

Before the Nov. 8 election, MTV and Viacom NEXT launched the virtual reality art show “Open Your Eyes”, which featured digital art that had been created using Google’s 3D painting program Tilt Brush. Part of MTV’s “Elect This” campaign, many of the experiences had a political bent, covering gun control, rape culture and racism. The 3D models are showcased on VR and 3D publishing platform Sketchfab, which can be viewed on Samsung Gear VR, HTC Vive, Oculus Rift and Google Cardboard. […]

Fear The Walking Dead: create your own Snapchat-style story

Fear The Walking Dead: create your own Snapchat-style storyAs a part of its extensive marketing push for “Fear The Walking Dead‘s” season two premiere on April 10th, AMC introduced ‘Fear Stories’, an interactive campaign that awards fans with personalized videos recapping their alleged trips to the infected city of Los Angeles, the setting of the series. […]

The Stalking Dead: Fox and RTL2’s social TV campaign for The Walking Dead

The Stalking Dead: Fox and RTL2's social TV campaign in Germany

As season six of “The Walking Dead” returned to AMC on October 11, 2015, the zombie-fever also reached Germany. German broadcaster RTL2 premiered the fifth season on October 31st, after airing a marathon of all previous four seasons, German pay-TV channel FOX showed the first episode of the sixth season on October 12th, only 24 hours after the debut on US television. […]

December 3rd, 2015|Tags: , , , , , , , |

#GreatestDayInTVEver, The Walking Dead & Blindspot: Today’s Best Social TV

#GreatestDayInTVEver, The Walking Dead & Blindspot: Today’s Best Social TV

HBO’s milestones, AMC’s zombies & NBC’s tattoos all feature in this latest round-up of social TV excellence!

Greatest Day in TV Ever (HBO, USA)
To pay tribute to some of the highlight moments of its original shows, HBO encouraged fans to share their all-time favourite viewing experiences across Twitter and Facebook using the dedicated hashtag #GreatestDayInTVEver. A few days after the call to action, on September 26, 2015, HBO released a 24-hour-long fan-generated playlist on its standalone streaming service HBO Now to present viewers with the greatest day in TV history. […]

October 23rd, 2015|Tags: , , , , , , , , , , , , |

The Voice, Black Sails and The Walking Dead: Today’s Best Social Activation Campaigns

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Find out how the most popular shows are engaging fans with thrilling social media campaigns:

THE VOICE: IDOLCARDS (PROSIEBEN / SAT.1, GERMANY)

The live shows of the local adaptation of the singing competition “The Voice” started airing at the end of 2014. To engage fans, German broadcasters ProSieben and Sat.1 teamed up with Twitter and Idolcard to provide fans with personalized digital autograph cards of their favorite coaches. The initial launch of the social campaign was promoted in a Vine video and on the show’s website. […]